We were on our way to Gothenburg by train and saw a bunch of people wearing blue and white. Did a little googling and it was soccer game day for the Gothenburg team vs the Stockholm team. Hubby is an avid soccer fan, so we followed the people and walked to the stadium. We were trying to see about going to the game but the tickets were sold out. So we decided to support local and stopped by The Blue and White Shop for some gear. The store was very packed but hubby was able to get a scarf and I got a crew neck. Our friends were very happy that we got Blåvitt gear as they grew up here. Came here for the pre-game energy and definitely felt that. read more