mr billy (Sam Elliot is what I call him ) is always very honest & helpful . I see the one other review says he wasn't friendly however I can tell you he is very friendly just a little dry. there are many diff personalities in the world. if we were the same it would be so boring ! he's a hardworking honest man. as far as pricing goes... he's not a big box store so he can't be as low. however I find his prices to be right in line with every other feed store in this area. honesty goes a long way so I'm a repeat customer as I know he will not sell me anything he doesn't believe in. read more