I was visiting Florence for my business and asked a local who I knew where I should get my hair…read moredone. I have stylists all over Italy, since I travel there for work several times a year. She recommended Simonetta, I believe the stylist was Lucia. A woman with long carmel colored hair (to ensure you have the correct stylist if you go). She was middle aged. Nevertheless, wow she blew out my hair and didn't burn it. Which is what most stylists do, this is because they take too much hair into the brush then put the blow dryer right on the hair, this burns your hair. She took thin strands kept the blow dryer about 10 to 12 inches away from my long hair and took her time. It took her about an hour, it was the best blow out I have ever had (no burnt hair) the product was top of the line. I only wish I let her cut it. I will return this year for a cut, because anyone who takes the time to blow out hair like that MUST be a great stylist. You could feel her talent in the way she used the tools. HIGHLY recommend this salon, very professional group of stylists near the 4 seasons Hotel! A blow out in any major city in the U.S. is 45 - 50 dollars. Not in Italy you can get a beautiful blow out for 25 to 35 Euros.