After initially being put off by the long line outside the shop, I was pleasantly surprised by how smoothly things went once it was our turn to order. While the selection of flavors isn't that large, the ice cream we tried was great, and the prices are very reasonable, especially by São Paulo standards. We had no trouble finding a place to sit (surprisingly!), and the décor could be described as "cheerful". I just hope they start opening more locations around the city. read more