Hello, my name is Lani and I am a packaging design addict. I am shamefully a marketers dream, for if your packaging design appeals to my aesthetics, chances are I'll lust after it and in the best case scenario for you marketers, I'll buy your product. Of course, this is often fraught with danger for judging a book purely by its cover can lead to a disappointing discovery that well-design packaging doesn't always mean well developed products.
Thankfully, Aesop is one book cover you can judge for its minimalist packaging design and rest easy knowing it will look wonderful in your bathroom cabinet and the product within is just as minimalist and effective.
Aesop's skincare (I have a thing for their Geranium Leaf range) is simple, effective and by comparison to other skincare brands, affordable. Their yearly gift pack range is one gift pack you're just as likely to buy for yourself as a loved one. Last year it was Japanese inspired with names like Tokyo and Kyoto, this year they've put a bird on it and gone for an aviary toned theme. If you're unsure about the products (hey I get it, as someone with sensitive skin you can never be too careful!), these are the best way to sample a particular range. They're also super handy for travelling.
I've been using the Breathless body oil and its scent is truly heaven sent. It is versatile to use as a body moisturiser or as a massage oil. For dry skin I also adore their Camellia Nut facial moisturiser.
At the very least, venture in store. Their store fit-outs are always unique and something of a feast for the eyes. read more