I sometimes wonder if the Avenue typifies the bookstore of the future. Not because they're particularly sci-fi, but because it's focused more on the boutique experience than on efficient shopping. If the collapse of Borders signifies the downfall of mass retail bookselling and the rise of digital publishing, then I feel that stores like the Avenue are much better positioned to survive in a post-digital world.
And it is very much a boutique. Of books. A booktique, if you will. You won't? I understand completely.
But they've got a frequently changing window display, where the books seem to be selected on aesthetics (colour, design, etc) rather than market position or content. Their shelves are well-stocked and sorted alphabetically, but there's no signage to indicate which section is which genre. If you want to find, say, a crime novel or an art book, then you'll need to search for it. Given how far back the store stretches, it might take you a little longer than you'd have thought standing outside.
Ultimately, I'm not so sure that I like the boutique experience. Browsing's fine on a Sunday afternoon, but there's something to be said for going straight to the right book, paying, and leaving. It's a good-looking store, though, and I'm shallow enought that that's enough for me to ovelook some of the other flaws. read more