Specialties
The Athlete’s Guild isn’t a group fitness gym with an “athlete” label. We are a private sports performance facility built specifically for athletes.
Every athlete begins with an evaluation so we can understand how they move, identify individual needs, and build a training program around them. Instead of putting everyone through the same workout, our coaches provide individualized strength, speed, power, and athletic development within a small, highly coached environment.
Our approach combines the structure and standards of a collegiate strength and conditioning program with the individual attention young athletes need to develop safely and confidently. We work with youth, middle school, high school, collegiate, and competitive athletes across a wide range of sports and ability levels.
For more than a decade in Concord, NC, our goal has remained the same: develop stronger, faster, more resilient athletes while teaching the discipline, work ethic, responsibility, and confidence that carry beyond sports.
We don’t simply run workouts. We coach, educate, evaluate, and develop athletes.
We Make Athletes. Exceptional.
History
Established in 2015.
The Athlete’s Guild was founded in 2015 by Dustin Smith, CSCS, with a simple goal: bring the level of strength and conditioning typically reserved for collegiate and professional athletes to athletes in the Concord, NC community.
What began as a small private training facility has grown into a dedicated sports performance center serving youth, high school, collegiate, and competitive athletes across a wide range of sports.
Over the past decade, The Athlete’s Guild has continued to refine its approach around individualized programming, athlete evaluation, small coach-to-athlete ratios, and long-term athletic development. While the facility and programs have evolved, the mission has remained the same: build stronger, faster, more capable athletes while developing the discipline, confidence, and work ethic that extend far beyond the weight room.
We Make Athletes. Exceptional.
Meet the Business Owner: Dustin S.
Dustin Smith, CSCS, is the founder and owner of The Athlete’s Guild in Concord, NC. A graduate of UNC Charlotte with a B.S. in Exercise Science, Dustin is a Certified Strength and Conditioning Specialist through the National Strength and Conditioning Association.
Dustin founded The Athlete’s Guild in 2015 with the goal of bringing professional and collegiate-level strength and conditioning principles to youth, high school, and college athletes in the local community.
With more than a decade of experience developing athletes, his philosophy extends beyond improving strength, speed, and power. Dustin believes the weight room is an environment for developing discipline, responsibility, confidence, leadership, and work ethic.
That philosophy continues to shape The Athlete’s Guild today: provide individualized, evidence-based coaching while helping athletes develop the physical and personal qualities necessary to succeed in sports and beyond.
