Definitely not vegetarian, has a lot of meat and seafood. Honestly, it's not the most appetizing…read morelocation downstairs, feels a bit crowded and haphazard, but they do have a good selection, especially veggies which can be hard to find in Brazil, and the upstairs seating area is nice and breezy. I am not sure what is organic, however the food does taste healthier than normal, with less salt and oil. Pick a plate, pick what you want, and get it weighed before you eat. Pay after. I have been to tons of these kilo type restaurants, love the concept and wish they had these in the states. A great place to come get a bite to eat, catered to the portions you want.

Living year-round at ground zero for the organic/locavore movement it's easy to forget that much of…read morethe rest of the world doesn't have the access or ability to eat similarly. I'd eaten at New Natural's take out counter three times before learning the name of the place then did a double take when I saw the yelp listing describing it as an "organic shop" and "vegetarian restaurant". Travelers hailing from Northern California will find nothing here that resembles any organic shop or vegetarian restaurant they've ever been to. What New Natural is, from my point of view, is a) a bakery serving savory, meatless pastries and b) a buffet serving all sorts of things including non-vegetarian items. All the other Yelp reviews currently focus on the buffet (laid out in a small, very hot room behind the bakery) which I only viewed but didn't eat at. Let me tell you about the bakery: There, for BRL $6 apiece (less than $2 US) I chose many flaky, buttery pastries that easily constituted a meal even though they were consumed from a paper bag while standing in front of the store. Upon each visit they were offering a special - buy 2 get the 3rd free - which made this the cheapest meal one could imagine. Cheap and good and very near to Ipanema Beach. Many shops offer the traditional Brazilian pasteles but these were not those; these weren't greasy or fried. Of the pastries sampled, the fan favorite was one filled with tomato and ricotta. Wash a couple of these down with some fresh juice from the refrigerated case and you can be back on the beach in no time. I can't vouch for the buffet and I don't know about the organic or vegetarian labels. All I know is that this is the place for excellent, freshly made, savory, meatless pastries. They cost a mere pittance and fill you up darned good. If you're hitting Rio on a budget - or just seeking a quick, filling snack - New Natural's bakery counter is heaven sent. Just don't be searching for an American looking organic shop or you'll never find it.