A staunchly monochromatic affair, my wardrobe is in need of some of Alphaville's wares. Now. As Minh L. noted, Alphaville can come off a little intimidating. It's staff are all gorgeous, its interior almost brutally simplistic and spartan and its clothes, oh golly its clothes, they're to die for.
Cultivating a very, very Melbourne look which can probably be summed up as: smart/androgynous/black/white/grey/twisted/sophisticated and intellectual with just a little bit of whimsical print thrown in to stop the whole affair from being too serious, Alphaville is the kind of shop you'd buy ALL of your chic basics from if a singlet wasn't fifty bucks.
Probably best as the place you buy that classic but hard to find dress that only really comes alive when you try it on, Alphaville is one of my favourite Brunswick Street stores. And with prices not quite as scary as you'd imagine - think $100 and upwards for a dress rendered in beautiful quality silk and cotton - it's definitely worth a look. read more