I have no idea why this chain has decided to open a branch in one of London's most unique shopping districts.
Camden is like a rainbow - full of colour and life. It's buzzing, dynamic and full of massively different crowds every day of the week.
I don't come from London, but I'm there often enough to assume that people go to Camden for variety, unique items and killer bargains. I find myself drawn there for the joy of raiding through some thrift stores, perusing the new punk styles and uncovering an awesome market seller who makes his/her own jewellery.
So why do companies like All Saints, who latch on to fashion trends and send the prices through the roof dig their claws into places run by original market stall owners? Infuriating. Call me old fashioned but I find All Saints alienating, and it really gets my goat when the Big Cheeses rub their sweaty palms together before marching into vibrant places like this and planting their flag. They might have some fancypants store fronting, but it's what's on the inside that counts and I just don't get it.
Apologies if you dig it, but as far as I'm concerned they can sod off. Safe to say, I am not a fan of their shiny jeans. I come to Camden to buy some old battered garments, thanks. read more