While not cutting edge (this is Primrose HIll after all), Press is one of the best fashion boutiques in the area and has a substantial amount of varied stock jammed into the shop's 3 rooms and corridors.
The owner/buyer keeps a mix of mostly recognizable names (Chloe, Vanessa Bruno, Marc by Marc Jacobs), but clothes range from upmarket casualwear (think cashmere jumpers and designer denim) to dressier pieces and there are often some vintage items thrown in. Nothing is ridiculously expensive.
You'll also find a good selection of shoes, handbags, jewelry and other accessories (belts, scarves, tights). read more