Alan came highly recommended by friends, and we would highly recommend him to friends and family. We were first-time homebuyers with a fair amount of trepidation about entering the San Francisco market; with Alan we felt we were in excellent hands every step of the way. Alan is a longtime San Francisco resident who has been working the Bay Area real estate market for decades, and that really showed throughout our search and our purchase. He knows the City's neighborhoods and parks, and takes the long view on trends in home design. Throughout our search he was pointed out aspects of every place we saw that would impact our lives in the home and what would be important in its eventual resale. He was very relaxed - never pushy, but always available. He gave us room to have our own experience, but always offered solid guidance. He shepherded us with gentleness and clarity through the composition of a winning offer, and a very tight timeline for closing. On top of everything, Alan was and is a truly nice guy. We've stayed in touch even after closing, just because we like having him as a friend. And should we need an agent again, we plan to call him. read more

I was on the fence about selling but I found a replacement property out of the area. He set me up on the Compass platform where I search Tahoe, Napa, Guerneville and Oregon. Once I was in contract in Oregon, he even reviewed my buyers contract. He worked quickly to get my place staged even though stagers were backed up. Once my duplex was listed on the MLS, we received mulitple offers in less than 1 week and were ratified. Alan is professional, patient and can work through any challenges..even shelter in place. He is attuned with market valuations/conditions and strategy. I would highly recommend Alan for both selling and buying. read more

Alan was amazing! We hired him to help us find our new home and to sell our condo in San Francisco. We were literally all over the map. We looked for homes in Marin County, Alameda County and San Francisco. We kept Alan busy and he worked hard to find us our new home! Alan also helped us sell our condo in SF. Thanks to Alan's expertise we were able to sell it without even listing it! We were thrilled with the price and with Alan's help. In short, hire Alan. He'll help you find the home of your dreams and sell your old place for the highest price possible! read more

Alan helped me buy my first condo in San Francisco years ago on a super tight schedule. We found exactly what I wanted and closed at a great price. When I decided to sell the condo and move to a single family home, I knew just who to call! We're now happily settled in our new home, which Alan helped us win against 24 other offers. Highly recommended. Give Alan a call first for your real estate needs. read more

If you're looking for a realtor, Alan Morcos is your guy! He was recommended to me by trusted friends and proved to be an outstanding choice. Alan has invaluable expertise in the rental market and is also extremely trustworthy, dedicated, effective, hardworking and with a can-do mentality (even in the midst of the COVID-19 pandemic!). Selling a house is always a big step--and this was a beloved condo in the Clocktower building, in South Beach, San Francisco. Alan made the whole process feel smooth, easy, and... just right, from arranging for renovations, staging, to escrow. I could not be more grateful! read more

We recently sold our loft in SF while we were in the middle of moving to Oregon. Alan provided the support and confidence we needed to know everything would seamlessly work out. Alan's exceptional knowledge of the local real estate market and financial market helped streamline the selling process. Alan's excellent service, frequent communication, professionalism and dependability, made the process virtually stress free. Alan always went above and beyond and I would totally recommend him to anyone who is buying or selling a home in the SF area. read more

Alan was amazing throughout our whirlwind home purchase process! He was always attentive, provided thoughtful and helpful guidance and was willing to walk us through any questions and concerns we had as first-time home buyers. His positive attitude and smile, coupled with years of experience and expertise, I am certain, is what allowed for us to be successful in our home buying endeavor in the competitive Bay Area. read more

After more than a decade in the Bay Area, we just relocated to Chicago, and Alan was the realtor who helped us sell our Eureka Valley condo. I could not be more happy with the process, Alan's services, and the final outcome. From the time we expressed interest in a move, Alan facilitated the entire process and even advised us on orchestrating our move in an efficient manner. He shepherded us through the last few steps of the city's condo conversion process (we were condo converting our owner-occupied two-unit TIC into condos), set-up staging and inspections for us, and even talked to our Chicago area lender/realtor so that we could make an offer over there without a home sale contingency in SF. At all points he was completely even-keeled, never getting our expectations too high regarding the asking/selling price nor getting flustered when things went wrong (we discovered that our inspector had screwed up when we bought the house and had incorrectly informed us that our 150 year old brick foundation had been retrofitted when it hadn't). Alan just brought in the professionals, kept his cool, and did his best to keep us relaxed (no easy feat). He was always accessible by email and by phone, and was so on top of the process that we never had to ask him to do anything since he was already on top of it! In the end, we took offers 11 days after closing. We got 8 offers, all over list, multiple all-cash, and went with the second highest bidder whose offer was 29% above asking, and had zero contingencies and a one-week close. Our sale price per square foot is, as far as I can tell, one of the highest sales prices per square foot ever for a small District 5 2BR 1BA without parking. If you are considering buying or selling real-estate in San Francisco, I cannot imagine having a better ally in your court that Alan Morcos. read more

In June, Alan showed me a foreclosure unit, which 4 long months later is now my first home in California. He was nothing short of a perfect realtor. That is a BIG statement with all the details that come with buying a foreclosure!! He followed up on so many details with the bank, the seller and the contract, and gave me daily updates. Alan also gave me references for almost anything you can think of, as the entire condo had tobe re-modeled, Plumber, floors, painter, blinds, etc. His backround in accounting gave me a comfort level on the contract side ofthe transaction, he always had my best interest first and foremost. I have already referred Alan and will continue to do so. Buying a home is not an easy experience. Alan should be commended for his patience, knowledge, honesty and warm trusting personality. read more

Alan not only was patient with us when we were buying our condo "first time buyers" but he made sure we got a great deal. He also helped us to take advantage of every rebate and tax credit out there. He was great from beginning to end. He stayed on top of the sellers and the mortgage broker so much, that they said that they wanted to use Alan's services when they buy or when they sell again. My suggestion to anyone that wants to have a great agent is to call Alan! End of story!!! read more

We had a great experience with Alan and cannot recommend him enough! We moved from New York to San Francisco and wanted to buy a property, but we needed a lot of guidance. Alan was incredibly knowledgeable about the area and helped guide us through the home buying process every step of the way. He consistently and proactively reached out to us about important dates, followed up on properties we liked, and orchestrated the closing timeline. He also caught a few mistakes that other parties made in the various documentation that we NEVER would have caught on our own. He somehow managed to do all of this without being too pushy or salesy. We really trusted Alan and would call him for his advice all the time - on literally anything related to the home buying process, including financing, insurance, closing, and quirky San Francisco city regulations. Finally, we just liked Alan personally. He was simply a pleasure to work with! We love our new condo and are so thankful we found Alan! read more

I worked with Alan to buy my first home in Oakland. Alan was extremely helpful and patient with me as a first time buyer throughout the entire process. He was especially helpful dealing with challenging sellers during the closing process and even post-sale. He knows what he's doing and can help you wade through the inevitable mountain of paperwork involved in purchasing a home. read more

Alan represented us in the sale of our unit in SF recently - we highly recommend him! not only did he provide us with great advice and steer us in the right direction, he also made the entire process very low stress. I met Alan when he was holding open house a few months earlier, for a neighbor's unit. i was very impressed with his knowledge of our building and our neighborhood, and was even more impressed when the sale closed quickly, for well over asking. Our neighbor highly recommended him and also mentioned he and his family have worked with Alan on previous properties (both sale & purchase) in addition to their recent sale. Our neighbor's positive experiences gave us the confidence to engage Alan to represent us on the sale of our unit. Alan is also a CPA and spent some time with E&Y -- this tells me he has great attention to detail, has an appreciation for numbers, understands contracts, and provides great client service (all qualities i greatly appreciate!). While looking at comps & deciding on our list price, Alan was able to thoroughly research our area & provide info on recent sales as well properties that were in escrow. He gave us honest feedback on how he thought our unit compared and what it would mean if we priced higher or lower (in terms of affecting the types & number of potential offers). It's pretty obvious Alan is very analytical and has a great experience selling homes in SF. We decided to stage our unit for sale. Alan was able to recommend a great staging company to prep the unit for show & worked directly with them to ensure everything was completed, as agreed upon. Alan considered the cost/benefit of the recommendations, and made suggestions when he thought the quotes came in higher than anticipated. Alan held many open houses and private tours to be sure our unit received sufficient exposure to potential buyers, before accepting any offers. The day we accepted offers (we received multiple), Alan presented us with a summary of all the offers that evening, and walked us through the various positives & negatives of each offer. we were able to make our decision quickly and accepted an offer that night, then proceeded to close in under 30 days. Overall, a great selling experience and would highly recommend Alan! read more

Alan guided us through the sale of our apartment and the nearly-immediate purchase of another, and he did this with great steadiness -- and humor (essential at times like these!). The reason we had to move so quickly on a purchase was that he brought in several competing offers for our old place even without it ever appearing on the multiple listing service. He bargained to get us two months of free rent-back, while he moved quickly to find us the ideal new apartment. At all times, he was the perfect intermediary between us and the agents on the other side of sale and purchase. He also managed to perform the incredible feat of getting us back our deposit when we changed are minds on a deal we had very unwisely rushed into. He stayed in touch with us throughout, and we all agreed that we were sorry when all had gone so smoothly and our daily phone calls were behind us. We missed him! I cannot recommend him highly enough. We consider him a great friend and the consummate professional. read more

If you are buying or selling property in the Bay Area, use Alan. We bought a condo with Alan in 2008, and sold that condo with Alan in 2014. From the first time working with Alan just casually exploring the idea of buying a place, we never second guessed our decision to work with him. We had zero experience buying or selling real estate, and Alan guided us through the process without being pushy or putting pressure on us to do anything we weren't comfortable doing. Alan provides honest advice demonstrating his knowledge of the real estate market, while managing the transaction process. Alan is also an experienced accountant which was tremendously helpful for fielding quick tax concerns. While buying our place, Alan was great at negotiating with the sellers, and helped us secure a fair price based on the marketplace at the time. He went above and beyond dealing with our rookie questions related to financing, taxes, even moving and decorating! While selling, Alan helped us appropriately price our condo. With the backing of Pacific Union, the marketing approach and materials Alan used were amazing. Alan helped us stage the condo and managed three open houses. Our place sold for 15% over asking in under 14 days. We certainly benefited from the strong market, but Alan was instrumental at connecting the right buyers with our place for the right price. We'll highly recommend Alan to anyone in the Bay Area, you just can't go wrong working with him. read more

Alan is a true professional Realtor. If you are looking for someone to be hard working, truthful and tireless at getting your property sold, Alan is the only person I would recommend. He is a truly dedicated liaison in helping you to buy or sell the right property at the right price. Even after he sold our property, he was helpful with every question we had with regards to reinvestment opportunities. We are lucky to have worked with him as our Realtor. read more

We just completed the sale of our beloved loft and couldn't be more pleased with the entire selling experience, thanks to the experienced advice we received from Alan. We met Alan prior to selling and were advised on what needed to be done with our home to best position it for sale. His experience in the market and with our specific historic loft in South Beach really proved invaluable. We were able to achieve a selling price that well exceeded our expectations and attribute that to the specific elements of marketing the property that Alan provided us guidance on. We always knew we had a gem, but weren't sure what was in demand and how to set the stage for an appealing offer. Alan's experience at the Clocktower, where each loft is truly unique and one-of-a-kind, really made us feel comfortable that we had an experienced Realtor at our side. Beyond the details of selling our loft, we truly enjoyed working with Alan, who is extremely detail oriented, and always available and responsive. And he's a great guy too! He makes a point of being very hands-on during the open house phase, which then allowed us to easily gauge what our buyer environment looked like, and feel comfortable with that entire process. Being able to prepare, stage, list, show, go into contract and close our sale all in less than 1 month would not have been possible without that level of experience! read more

Alan was very helpful in getting our house sold; he was able to connect us with vendors and contractors that showed up! He had helpful advice on all the little details needed to sell a house. He worked with us to find a realistic offering price on our home, which still went for more than asking :-). read more

We used Alan Morcos to buy our home in San Francisco in 2013 and to sell it in 2018. Alan was a true pro on both sides of the equation. He is all over the details and gets it right. I recommend him without hesitation. read more

Alan represented us in the sale of our TIC units, and simultaneously looking for a replacement property. He is an amazing realtor! He brings a wealth of knowledge, expertise and experience to all facets of selling or buying a home in SF. He was instrumental in every step of the process and guided us from beginning to end. His financial background is also a plus because he is a master at providing detailed information about the market and the value of property. He also has a vast list of vendors/experts to consult with if necessary. He is easy to talk to and always listens to your concerns. We wouldn't think of using anyone else. read more

As first time home buyers who were moving from San Francisco to a different county, we needed a great deal of support and guidance with not only home buying but also learning about a new area. Luckily, we had Alan to take care of us and help us with the entire process. Alan was always available to answer our infinite questions and showed patience, understanding, and rich knowledge of different parts of the Bay Area. He took time to explain every step in the home buying process and helped us navigate through paperwork, negotiations, and decisions. We are grateful to Alan for making everything less stressful for us and highly recommend working with him. Alan made our dream of homeownership come true. read more

We have worked with Alan on several house purchases and sales (and he has also given us amazing and thoughtful advice on a couple of investment properties we have bought outside of his SF turf!) He is one of the most thorough and detail focused people I have ever worked with and is patient in walking you through the small print, is diligent about following up and keeping everything on track and is a great thought partner in strategizing and guiding through decisions - whether it be pricing, negotiation tactics or responding to the counter offers or back and forth steps that many house transactions go through. In terms of house presentation - he is a perfectionist and invests his itme in making sure your house presents perfectly and gets you the best price. Pragmatic and sensible - he doesnt make promises he cant deliver on. Our most recent sale involved an agent on the other side who was high drama, over reacted to everything and tried to nickel and dime us at every stage (though his clients were reasonable and sensible people). Alan handled the brunt of it, kept us away from it as much as he could and really took the stress out of what can be a highly stressful process at the best of time - and especially when there is unncessary drama and opinion being mixed in by the buyer's agent. The other big asset - he understands you and what you want - and doesnt waste time showing youa ton of places that arent going to work. My husband and I have some differing tastes but always find a place that works in the end. Alan has helped us out and found us some gems that both of us love. You couldnt find a better partner to work with and with his CPA background and years of experience - means it is as smooth a process as buying or selling your home can possibly be. read more

Alan was a tremendous asset to us as we searched for a home in San Francisco. We had rented for a long time, and were SF residents, but Alan was able to show and teach us things we could not have known otherwise about the market. Not only did he point us to the right properties, he highlighted the right issues... certain terms in HOA agreements, restrictions, etc.. He played an active role in all of our closing process, helping us every step of the way through tedious bank and title issues, even little details like our walk-through and negotiation of closing conditions. I felt confident with alan on my team, and would recommend him strongly to any prospective home owner in San Francisco - his knowledge of both the market and local process is first rate. read more

A year ago, my husband and I decided it was time to move out of our apartment and to find our first family home together. Buying a house can be an extremely stressful experience. It's not just the sheer amount of money involved, which is enough to keep you up at night (particularly when you're looking in San Francisco); it's the endless hours spent house-hunting, comparing properties, deciphering jargon, weighing up pros and cons. You need a realtor you can trust, someone who'll be a true partner to you throughout the process -- and Alan is as good a partner as you could wish for. He was my realtor when I bought the apartment 10 years ago and I didn't hesitate to enlist his service this time around. From the beginning, Alan took the time to talk my husband and I through everything we needed to be aware of -- from trends in the local real estate market to helping us define exactly what we were looking for to visiting homes with us and guiding us through the buying process. He translated jargon into simple, easy to understand language and advised us on what to look out for at every step. He was always available, very quick to respond to our question and he checked in frequently. He remained focused on the most important issues, helping us to step back and see the bigger picture -- that we were looking for a home, that we had to love it, and that he'd help us find it. We knew he had our best interest in mind. And, he did -- in fact the house we ended up buying was one we might not have even have gone to see had it not been for Alan's recommendation. What's more, he did all of this while helping us to sell our previous home -- and he was never anything but positive and fun to work with, even when I had the occasional meltdown over the stress of it all! In short, we cannot recommend Alan highly enough. He's great at what he does, extremely easy to work with, and genuinely cares about his clients. read more

Alan was extremely helpful throughout the home buying process. We decided to purchase a T.I.C., which can be difficult to understand, but Alan was knowledgeable from the get go and provided resources to help us with the process. He's professional, responsive and truly nice person! We highly recommend working with Alan when buying a home in San Francisco. read more

I have known Alan Morcos since 1992 and he is also an owner in the Clocktower Lofts. I chose him because he knows the building well and could point out all the features. He encouraged me to paint, remove drapes, new carpet, clean thoroughly and most importantly stage which I was doubtful about but he convinced me very gracefully that it would be worth it. It was!!! He got 81K over asking price. He even went to the hardware store and installed a new bathroom cabinet and drawer pulls. Alan is worth his weight in gold!! read more

As a first time homebuyer, I had no idea what to expect. Alan patiently walked me through the process, answering every question I had. He is very knowledgeable about the local real estate market and a great communicator. He made the process less stressful for me and successfully helped me through my purchase. I would highly recommend working with Alan. read more

We've worked with Alan in two occasions, as buyers, and we can't say enough how happy we are from working with him. We want to show our gratitude to Alan for being extremely professional, knowledgeable, competent, nice person too.... a blast to work with. He makes what can be a stressful experience calm and potentially profitable. He has always responded to our questions and/or problems immediately, suggested excellent resources for mortgage/financial issues. He helped us also with the process of renting our first property once we bought the second one. Alan is a hardworking realtor with a great passion for homeownership; it is this very passion that drives him towards helping others attain a home that is perfect for their individual needs, a true professional who takes the time to know his clients and make the home buying experience an exciting, fun and incredibly smooth process. Thanks again Alan! Elisa P. read more

Alan is the BEST! We just purchased our first home through him and had a wonderful experience. As first time home buyers, we were pretty overwhelmed by the crazy market, but Alan was very patient and helped guide us through the buying process with ease. We never felt pressured to bid on something that wasn't right for us - he truly cared about finding the RIGHT property for our needs. The current market is extremely competitive and it's easy to get "caught up" in bidding wars. The home we ended up purchasing was a pocket listing he found for us.... he arranged for us to see the property before anyone else, and we had our bid accepted that same day! We were able to avoid a bidding war that so often drives up prices. And throughout the escrow process he negotiated several things in our favor.... often going to bat for us and taking care of issues before we event knew they existed. He made the whole process as stress-free as possible. I can't speak highly enough about Alan Morcos! We've already referred him to 2 of our friends, and would definitely work with him again. As a bonus, he also has a great sense of style and has been helping us with the decor for our new house...choosing paint colors, finding tradesmen for our mini remodel projects, etc. He definitely goes the extra mile for his clients. read more

Alan is truly the best at what he does. It is such an asset that in this competitive San Francisco market he knows the city and the market through and through and works tirelessly to quickly get the deal done. My husband and I trust Alan WHOLEHEARTEDLY. Alan is also a very sweet and funny person -a joy to be around. Who ever knew that buying a condo could be so much fun! read more

Alan is the best of the best. I found Alan in 2008 and he helped me find the perfect condo in San Francisco. I can't say enough nice things about him. He's easy to work with and he really knows what he's doing. He gives great advice and he understands all the market trends. I have recommended him to friends and will hire him for every real estate transaction I enter into from now on. He does his homework too. If you email him in the middle of the night, he usually replies right back. So fellow Yelpers, real estate brokers don't come any better than Alan Morcos! read more

Alan is the best. He was very thorough and very market savvy. He guided us through all the process and although we had access to the MLS system he always pointed us in the right directions. It started off by a conversation of the market, our needs and wants and what we were ready to compromise on. The whole process took about 2-3 months. You definitely need to have a good grasp at the market before you jump into a purchase. We got what we wanted and it's all thanks to Alan. He knows when to be aggressive, the questions to ask and what needs to be checked in order to ensure that we are not getting any bad deals. We will surely contact him when we choose to sell or purchase something again. read more

Alan is simply the best. My husband and I were first-time homebuyers and had no clue about any aspects of the buying process. Alan was extremely knowledgeable and professional. He gave us excellent advice every step of the way and we were able to get our dream home at a great price in an extremely difficult market. I can't say enough about how grateful to Alan we both are. I would highly recommend him for any kind of purchase or sale. A great find. read more

I turned to Alan years ago to help me with renting my loft and I found out just how knowledgeable and helpful he is as a real estate agent. It was only logical to use him to sell my loft as well. His history with the Clocktower lofts helped tremendously and he proved time and again that his understanding of the real estate market is dead on. He not only helped with complex matters, like 1031 Exchanges, but also helped build a team of stagers, repair people, painters and a great mortgage broker. I always felt Alan was timely and highly capable in every need and detail of what needed to be taken care through the entire selling experiencing. I highly recommend him. read more

For our first home buying experience, I could not have asked for anyone better than Alan. Not only was he right on the mark in showing us properties we would love and could afford, but once we decided to put in an offer, he gave sound, honest advice on how to proceed with every step, every challenge towards close of escrow. The economy being the way it is, our escrow process was not an easy one, but Alan was with us every step of the way, making sure that our best interest was protected, and that all our bases were covered. When we sell this home and buy our next, we will only go with Alan. read more

Alan really knows what he's doing. He priced our house right and brought it in over asking. Being a CPA as well as an agent he has a great head for numbers and a passion for real estate. He knows San Francisco and works hard to stay up to date on the ever changing trends in the market. He's also helping me look for someplace new and he listens to my plan and what I'm looking for. He doesn't pressure to make a choice or look at property that isn't right. I'd recommend him to anyone who is looking for a smart, sensible agent who will work hard and get the job done. read more

We were so glad to have Alan as our trusted advisor during the purchase of our very first home! Alan is extremely knowledgable about real estate in general and advised us every step of the way. He listened closely and carefully to everything we said and worked tirelessly to help us find and close the house of our dreams! My husband and I were new to the entire home-buying process and Alan patiently explained every single step to us and what we should pay attention to. He was an incredible negotiator during each step of the offer process and always made sure we knew what the possible outcomes could be. There were several times when we weren't sure what our next move should be and Alan calmly told us what our options were and always had our best interest in mind. We trust him implicitly and would recommend him highly to any buyer or seller out there. Besides being a trusted advisor, he also has an eye for style which is really helpful from a buyer's or seller's perspective. We cannot say enough good things about Alan who helped us land our first home which we love so much. read more

It is no exaggeration that buying a place is a stressful endeavor in the San Francisco Bay Area both emotionally and fiscally. Alan provided the support and confidence I needed to know things would work out. Through it all, Alan was a broker who was clearly a partner and a friend. Alan comes with an exceptional knowledge of the local real estate market and financial market. Which guided me to make the best calculated decision. Alan, your excellent service, frequent communication, professionalism and dependability, made the buying process so much easier for me. I was so pleased that every phone call and text to answer my questions or calm my concerns were returned so quickly! Your attention to detail assisted me to understand what I should be looking for. You went above and beyond and I unconditionally recommend you to anyone who is interested in buying or selling a home. So the next time you are looking for an "Extraordinary" NOT an "Ordinary" service, Alan is your broker to contact. read more