My sister recommended Aerie, and she was right -- WAY better than Victoria's Secret! For one thing, it might have been because of a sale, but all their bras were $20, which I can almost handle. None of this space-age foam that starts at $60 crap! They also have a huge range of sizes, and the bras have handy little tabs on the straps so you can very easily see the size on the hanger (and they were extremely well organized, no looking for the right drawer and discovering it to be empty or full or some other size/style).
Fitting rooms are attended, they put your name on the door (so at least you know who they're talking to), and if you push the button, they will come help you. I got a quick consult on fit to make sure I had the right size, and the lady grabbed me the style bra I wanted in the size I needed. The store isn't overwhelmingly large, doesn't smell like perfume, and isn't crammed with all kinds of other crap -- just good, basic bras and panties.
My only complaint is that even though they had several people working there, they only had one register open and I got stuck behind a lady buying a TON of stuff, so I had to wait while a line piled up behind me. But overall it was a relatively painless shopping experience, so I'd recommend starting here if you're in the market for bras or underwear. read more
