I highly recommend Southern Belle Bridal. Michelle is wonderful to work with. Not only does she…read morehave beautiful gowns, she is an exceptional person. She was helpful, patient and seemed sincerely interested in my daughter finding a wedding gown that she wanted. It was encouraging to deal with someone that was concerned with having a satisfied customer...it's kind of rare anymore. I sincerely appreciate Michelle. You can't go wrong if you choose to shop here for your special occasions!

From the owner: Southern Belle Bridal is a full service bridal salon. We are family owned and operated and we love…read morewhat we do! Our goal is to assist you in your search for the perfect dress or tuxedo by providing you with a relaxed, no pressure environment and the very best quality formal wear available in today's market. We offer you excellence in customer service, because you deserve it. We have attire for everyone and every formal occasion which allows you to plan your entire event under one roof. At Southern Belle we carry the top designers in bridal, prom, pageant, and tuxedos. It is all about you and your special day! It is our privilege to serve you!

Such a cool concept and goes to a great cause! The selection changes obviously so you don't know…read morewhat they'll have but they had a good selection! The employees were so so sweet and made what can be a stressful experience really fun and enjoyable! Rays of sunshine all of them!

UPDATE: Per dry cleaner- dress was not supposed to be steamed. Stains will not come out. After…read moreEVERYTHING and the way Kelly treated us, it was indeed her fault the dresses are ruined. The 10% refund is a joke at this point considering she ruined the dress by steaming. Amsale confirmed that the dress wasn't supposed to be steamed. At this point, looking back I feel Kelly knew that she ruined the dresses and was trying to get away with it. She probably figured we wouldn't notice since we purchased online. And if we did notice she probably thought we would fall for her blaming us. That's probably why she was defensive and rude/accusatory from the beginning. If you're thinking of buying from here - DONT! I encourage you to look elsewhere or to buy directly from the dress company you're looking into. We would've paid Amsale the same amount and probably had WAY better customer service. Plus we wouldn't have ended up with ruined dresses. I am beyond disturbed on how I was treated after purchasing a dress from this store. We ordered the dresses in May for my cousin's wedding (in August). She lives in Tennessee and we live in Georgia so my sister and I ordered via email. My sister opened her dress the day we received them and noticed there were several stains. Later that night I opened my dress and quickly examined it to see if there were any stains. There were - so I also emailed Kelly to let her know. At first she said there were no stains when she steamed them. I asked if it was possible that they were stained when she steamed them. She said that was not possible. Basically here we are - the dresses are stained and there's no time to order different dresses. It didn't sit right the way she sent emails basically accusing us of doing something to the dresses. She said with more documentation she was WILLING to consider the unlikely fact that BOTH dresses were stained while in separate plastic bags. At this point I made it clear I didn't like that it felt she was insinuating that we did something to the dresses. Her response is below. It goes on basically still saying that they didn't leave her store like that but with more proof she's willing to give a 10% refund. I have NEVER been treated with such disrespect. First of all, she brings up that we considered not being in the wedding. Which is false, only I didn't know if I was going to be in the wedding. But I am (which is frankly none of her business). Second, we never asked for a refund or tried to "find a way out". She could've done what most dress places do and offered a simple dry cleaning service - but no. She's quick to accuse paying customers and validating it by saying it happens all the time. Hello, I am not every other one of your customers. You shouldn't treat all customers as if they're the same. At the very basis you need to give good customer service when someone buys a dress from your shop. No one wants a ruined dress. This is so unreal. I don't recommend anyone buy via email/online with this shop. Make sure you do it at the store where you can open it there to see if there are any problems. Or better yet - find a different store with better customer service. Bristol and Johnson City (even Knoxville) have plenty of other choices.

I took a chance and dropped in to look for a mother of the bride dress. Both ladies were so…read morehelpful! The variety of dresses is fantastic (and they have pants suits too). I found my dress after trying on about 5 different ones and I couldn't be happier. They were able to give me some contact information for alterations as well. Thank you ladies for having a great shop in downtown Bristol.

I am very dissatisfied with my experience from David's Bridal. I have several complaints…read more 1.) they charged me an extra $100 to pay for my dress over the phone. 2.) they were going to charge me $187 for ONE alteration that I HAVE TO PROVIDE THE FABRIC FOR. 3.) the customer service team was nothing but rude and hateful 4.) the alterations department was nothing but rude and hateful 5.) they charged me my full order total then charged me 4 different times, taking an extra $100 from me, charging me for the individual items after I paid for them already. If I could give negative stars then I would. Very unhappy

My step-daughter bought a dress from the Johnson City location and when it came in it needed…read morealterations which was expected. The alterations were done wrong. When asked if they could make it right they said they did not have time. We had to go to another business to get the work done correctly. They have no problem taking your money but their customer service is terrible. Also bought a mother of the bride dress at the same time and had the same experience.

They are very rude and unprofessional. I went in to get sized and they turned me down after saying…read morethat I could get sized for 10$. AWFUL bad selection of affordable dresses.

I have shopped in this store a plethora of times. But the moment I asked for help from their…read moremanager about wedding dresses, she was extremely condescending and had an attitude the entire time. She had zero interest in hearing anything I had to say. Over & over again, she would say "I don't understand how YoU expect mE to help yOu?" As if I was lower than her in societal standards... I recommend taking your business elsewhere if you don't want to financially support a store ran by a literal Karen.

Annie's Room has very poor customer service - rude. My wife and I went to find her a dress, and we…read morewere basically dismissed and told to go look somewhere else. If I could give Annie's room a 0/5, I would. If you are looking for a dress, I recommend that you look elsewhere.

I am a petite gal! HOWEVER I have noticed that Annie's Room seems to be so concerned with the…read morePERFECT IMAGE that they do not post photos of curvy girls. They used to with the previous owner but only because it was brought up. Beauty comes in all sizes. I am not a size 2 but around a size 6-7 but many of my family and friends are curvy. So if you are not a tall size 0-2 then I wouldn't support this business. Women of all sizes want to feel special on any occasion and this place seems to target perfection.

This is by far the greatest formalwear shop I have ever been in! From full bling to understated…read moreelegance they have it all! I recently visited with my niece to look for a special occasion dress and this place had so much selection. Sherry is the owner operator and is kind, knowledgeable and helpful without the "hard sell". She does alterations ON THE SPOT....amazing! We were able to find a spectacular special occasion gown for my niece and had some minor alterations done while we were there. If you are on the fence about traveling from afar to find a prom, pagent, bridal or special occasion dress...stop the debate and GET IN YOUR CAR AND GO HERE! Thank you Sherry for a great experience!