Subject: Formal Complaint - 711 Pacific Ave., Atlantic City, NJ: Misleading Business Hours (False Advertising)
To Whom It May Concern:
I am writing to file a formal complaint regarding the business located at 711 Pacific Avenue, Atlantic City, New Jersey, which advertises itself as being "open 24/7", but is frequently closed during posted open hours, including during overnight hours.
This misleading claim creates a false expectation for the public and causes inconvenience, especially for visitors, workers, and residents who rely on 24-hour access to essential services in the area. On several occasions, I and others have visited the location during late-night hours -- when the store claims to be open -- only to find the doors locked and no staff present.
This type of false advertising may constitute a violation of:
* N.J.S.A. 56:8-2 - Unlawful practices under the New Jersey Consumer Fraud Act (misleading or deceptive commercial practices)
* Atlantic City business license ordinances (if claiming 24/7 hours without staffing)
Requested Action:
* Immediate correction of the store's advertised hours if they are not in fact operating 24/7.
* Investigation by appropriate city or consumer protection authorities into potential false advertising or code violations.
* A public clarification from the store, either by sign or online, if operating hours have changed.
This type of misleading conduct is unfair to both consumers and to other businesses in the area who accurately disclose their hours and serve the public in good faith.
Thank you for your attention to this matter. read more