The Baseline: For a retail shopping experience, quality merchandise must be provided, a quality environment must be established, and the items need to relevant to the store. Merchandise: Mostly Men's Clothing and surfing gear is sold here with an adherence to sustainability. Varied styles and a bigger online catalog. Casual surfer clothing widely available. Price: The merchandise is pricier but if you are going to be environmentally conscious you will be okay shopping here. Service: We had an excellent interaction with the staff at the El Segundo location. read more