In the heart of Venice's shopping district, along with the plethora of designer stores, I discovered this mid-market lingerie shop. Yamamay is a well-known chain in Italy. There is plenty to please, in an attractive range of hues, with chic winter shades like bottle green and dark grey standing out elegantly, among the more predictable tones. Fabrics range from synthetic to cotton and silk. I found their underwear more stylish than their nightwear selection.
There is a fair range of sizes available, with a very good offering for the more petite. Pretty camisoles and briefs have interesting detailing - without going over-the-top or being impractical. It's one of those places where they try to entice the shopper into multi-purchasing; items become cheaper when you buy two or three, at a time. Staff will gift wrap your choice, if required. read more