I would consider Winmax to be equivalent as America's Forever21 or Wet Seal. I purchased plenty of day clothing here along with real fine silver jewelry for a fraction of the cost in Turkish Lira. Just like Forever21, they have an endless collection of random clothing all over the store in all designs, colour suited, and categorized by season. Over summer, the weather in Turkey can rise above three digits so loose clothing is preferred. Surprisingly however, they have a very extensive collection of men's clothing here. My male companions even walked out with several sports coat that look like they were tailored by Hugo Boss. One of my greatest finds here are my real silver jewelry. I couldn't believe that the jewelry that I purchased here for under 10 US dollars a piece was fine silver jewelry. My jeweler mentioned I was lucky to find these pieces and I am so glad I didn't regret the purchase I made on my last visit to Winmax. Service here is above extraordinary. Majority of the associates on the floor are male, and the females worked the cash register. At one point when my male companions were shopping I was beginning to get tiresome in heels, and one of the floor associates noticed and brought me a chair from behind the counter along with a bottle of water. I thought this gesture was beyond going his duties and was grateful for the kindness. Shopping in Turkey is one of my favourite past times when I visited the country frequently. If you're looking for new fashion or a gift to take home, Winmax would be considered a good choice x read more