The most expensive HEB in Monterrey, the HEB Chipinque on Gomez Morin street. It's pretty…read moreoff-putting that they've effectively turned off the entire "HEB" branded 10% discount. Basically nothing is discounted anymore when you scan your membership when purchasing HEB-branded items now. You pay full price. Produce section has lots of bruised items. Ice cream and other frozen foods quite often appear like they completely melted/thawed before re-freezing. Chips and crackers are often full of broken pieces. Meat is very expensive. Staff is busy but helpful when asked, though. Very aristocratic ambiance here with everyone showing up in their Cadillac Escalades and Mercedes SUVs. Sheesh.