Waitrose is an amazing supermarket wonderland with a great store brand. Being from the US, I was especially impressed by the very reasonably-priced jams and jellies in interesting flavors, like rhubarb ginger. The rhubarb-ginger jelly/jam could have been more sour and more spicy, but the mere fact of it being rhubarb ginger was amazing. I think I experienced Waitrose as "reasonably priced" compared to other, earlier reviews from the US due to a more favorable exchange rate in the last few years, making Waitrose much cheaper than Whole Foods at home, where I don't usually shop due to price. At Waitrose, I had a great time shopping and trying different things. The food here was high quality, and it seemed to be selected for a mix of classic and super interesting. The store-brand product that most impressed me was the Waitrose de-caf Earl Grey tea. It's my absolute favorite of all de-caf Earl Greys I've had, or full-caf Earl Greys for that matter, because it's more aromatic with bergamot than others. I don't know whether Waitrose adds more bergamot or whether they treat their bergamot better, but either way, it's just delicious. It also comes in a larger, more economical size, which was a treat for me because it spoke to the idea of this being an "every day" type of tea, as it should be. read more