What you will find along this street, and in this overall area, is a lot of very high-end shopping…read more They have all of the exclusive brands that you can think of from from Louis Vuitton, to Rolex, to Cartier, to Breitling, to Tiffany... Pretty much you name it, you will find it on this street. Thus, that's pretty much the purpose that this area serves these days, in association with some eating establishments.
When I first came to Berlin, (then West Berlin), in 1983, my hotel was located on the street. Back then, yes, it was a shopping district, but it was so much more. There was so much more culture radiating from this area back then. Not to disparage the street, or this area in anyway, but it has really lost the flavor that it once possessed.
So overall, if you're in Berlin, and you wanna go buy yourself that new Rolex, or that new Armani suit, this is a good place to go. Plus, it has restaurants that are well-known such as the Hard Rock Cafe. From this, you can grab something to eat while you're doing your shopping.