Today my three children and I visited Toyland. When we first arrived their eyes were as wide as…read moresaucers. Three levels and many different rooms filled with neatly organized toys very similar to the toys in the USA. Think of it as a Toy's R Us in a really old building. Some of the toys are higher quality, like the Corolle Dolls and many nice infant toys. Their art supply and educationl selection was wonderful. Our stay at Toyland was short-lived, because my 5 year old was instantly drawn to the drivable cars/tractors/motor cycles..Americans who have been to Toy's R Us, know that children are allowed to touch and play with whatever toys they can reach, including these automobiles. However, we were quickly told not to allow him to play with them. My toddler spied him getting out of the car and from that point the screaming began. I felt very uncomfortable here. I have read that children are not allowed to touch things in toy stores, but I forgot to remind them before we entered. The toys are also VERY expensive, which I assume is true for all of Italy. Legos that cost $12 US are $25 US here. The staff was fine and at first very friendly and helpful. I think this is traditional in Italy. Americans may wish to find somewhere else to shop, I found very few unique Italian/Euro toys here. We would love to find a small shop.