The Ginori flagship store in Florence is a beautiful showcase of the brand and definitely worth…read morestopping into if you like their designs. The store itself is very well laid out, with plates, cups, and other pieces displayed on tables, shelves, and all over the walls so you can see a wide range of their different styles and collections.
It was very quiet when we visited, with only a handful of people inside, although quite a few of the shoppers seemed to be American tourists. The space is beautiful, very photogenic, and located in a nice, easy-to-reach part of Florence.
There also weren't many sales associates around, which was actually kind of nice because we could walk around and look at everything at our own pace without feeling pressured. On the other hand, if you had questions or wanted help, there weren't many people available to ask.
The one thing I thought was missing for a flagship store was more information about Ginori itself. I expected there might be some history of the company, the manufacturing process, or information about some of the different designs and collections. Instead, it is mostly just a very polished retail showroom.
Overall, though, it is a beautiful store and a great place to see a huge variety of Ginori products in person.
