The Sword and Rose in Cole Valley is a quintessential San Francisco Occult Shop founded by beloved Randy in 1986, and continues to be a shoppe and community space (rather than a commercial store) run by dedicated witches, clairvoyants, priestesses and practitioners. From beginning to end of my experience, I knew I would be returning. There's a moment of "where is it, did I miss it," but as you approach the stuccoed arch, you see the weathered wooden sign and know you've found it. Past the shared hallway, when you enter that grey gardens-edward gorey-esque courtyard, you come upon a cottage you don't expect to be there. Once inside the threshold, you know you've entered a place where witches and real cobwebs are. I don't want to spoil too much, this is truly a place for the senses and open-hearted to experience. I'll say I met Krystl, who's been there for 22 years, and received a sliding scale Motherpeace Tarot reading with recommended housemade incense and left with a few Magick and Tarot zines from Teena and Sean. We also talked about some interesting topics, I didn't want to leave, and i'm an introvert! I brought the incense home, i've never smelled such incredible high-quality and intentional incense from any current SF shop. And with my teacher/artist in SF budget, I still was able to leave with many treasures (though I wish I could've grabbed one of their excellent condition vintage tarot decks). Cash for tarot readings, card is fine for shop purchases. Turn your phone off, get present, support these places before private equity gets em. read more

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Great spot to pick up a variety of items for your altar, rituals, divination, incense, herbs, candles, and books. We also had a tarot reading with Crystal who was awesome and very knowledgeable, helpful, and super sweet. Highly recommend booking with her. read more

I had such a great time yesterday. I like living in San Francisco not just for the micro climate but also because a few blocks down the street is like me going into a different village/township from the boring suburbia. Hayes/Hayes Valley just has just my favorite gypsy vibe. And Sword & Roses is just a historical representation of this 60s/70s SF lifestyle. I had a much needed concern coupled with recent tragic fire in HK (where my parents are. They don't live in the incident apt complex but still dark mood all over b/c of the bad news) that need addressing and spending a few hours at the shoppe just rejuvenated me. Yes, this is not a shoppe where you browse quick and rush out, I would avoid that if that is your plan cos you could meddle up the peace and flow of things there, j/k. Everywhere you turn, you will find gems literally in the shoppe. I couldn't take pics of the shine to show you out of respect but the place is always warm because shoppe owner heats up the chimney with more wood. This is a tiny little space but you could spend hours or up browsing through every inch and many actually do, taking their time when time in SF is worth a lot. I love the garden, the customers and the ladies who upkeep the shoppe. You will not come in and find this place boring! There is always conversations about meaning of life, spirituality, animal guides, tarot cards, astrology and palm readings. Someone will be searching through books to find their childhood treasure again or getting recycled leather bound journals for their out of town friends as a keepsake. Possibilities are endless, as endless as your openness to alternative healing and spiritual solutions. I brought some incense too (not in the pic) but it has the most gorgeous and tranquil blue that even not burning them (putting out in display immensely) enhance my spirit, my mood and my well being. I got instructions about what to do with the ashes too. Many came from out of town or just across the bay! I recommend stopping by to say "hi" to the friendly ladies or the shoppe owner, they are always up for a good chat and just so open and welcoming, I bet they get asked all sort of life questions so you won't shock them with your challenge. Bottom line, this is a cute, lovely, back shoppe filled with loads of SF histories, good times bad times, and foot prints of some unique souls, some beautiful, some odd and some stranger than old wives' tales. P.S. I will update my reading as time passes with realization of actual events. But maybe I will not, let the bygones be the bygones! Will see. read more

The Sword and Rose - Supernatural Readings Near Me - San Francisco, California

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Tiny store with a great selection. Highly recommend if you are local or visiting San Francisco. I really like the lay out of the place.

What a magical find! My friend introduced me to this spiritual and metaphysical store and I fell in love with it. The store is hidden behind another house. It has a lovely little courtyard where the front store is located. Once you go inside, you're immediately in another world, filled with crystals, tarot cards, incense, oils, large array of spiritual books. It's not big inside but they packed a lot in, including 3 beautiful alters (that you can't take photos of) and places for divinational readings. When I was inside, a couple customers came in and asked for readings, which, the only person working the store, also does readings. The readings are not private so i could hear everything while I was browsing, which I didn't mind. There was so much to look at that I could have hung out for an entire day. This was my second time in the store and I picked up some crystals that I was attracted to and browse the million of Tarot cards that they have because I wanted a new deck. I also bought 2 books and another Egyptian deity figurine. Last time, I picked up some incense and they sell them in powder instead of the traditional cone or sticks. The powder incense has no binders or fillers, so it's only pure ingredients that is easily lit with a match. I bought a shell from the store where I can pour some powder out and light it. It burnt great and smelled wonderful. The gal in the store helped me pick one based on my spiritual needs. This is a very special store and I will always make time to stop in whenever I'm in town! read more

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Absolutely in love with this store! It's the perfect place for a card reading and to buy crystals, candles, incense, and more. The store is somewhat hidden but incredibly charming, with lots to explore! I love their variety of offerings, from essential oils to jewelry and books. Tarot readings range from $45 to $245, with payment in cash based on what you can afford. I had my reading with Tina, who was spot on! She took her time, creating a safe and conversational experience. My friend had her reading with Patrick and said he was phenomenal as well! read more

The Sword and Rose - Supernatural Readings Near Me - San Francisco, California

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I have been going to The Sword and Rose for nearly 40 years. There is such a welcoming spirit to this place that I find my self reenergized after every visit. This is, without a doubt, a San Francisco gem. Hard to find, with a beautiful garden outside. I highly recommend a visit. There are great restaurants in the area and it is right off the N muni. read more

The owner is very sweet and very nice with alot of cool backgrounds , The place is a old storage building in the back so it was kind of a fit read more

Do not miss this hidden gem of a magical spot. There's no way for me to explain the magic, you just have to visit. Down the hallway, through the garden, and into the magic. Lovely books, crystals and stones, jewelry, cards, candles of all colors, and things to burn that smell wonderful. read more

This place is absolutely amazing, one of the few remaining 'spirit of San Francisco' places, and is as authentic, alive, and spiritually profound as it gets around here. So much love for them! read more

The Sword and Rose holds a true gem inside! It's the amazingly gifted Krystl Chambers. I recently was going through a tough time, with big life changes and strong unsetttled emotions. I sought the readings and insight from Krystl after hearing many great things about her Tarot Readings and deeply intuitive nature. She got right to the heart of the matter and helped my clear away a lot of fog, confusion, and grief I was experiencing! I feel a huge weight has been lifted off my body and soul. I simply can't say enough good about this intelligent compassionate woman... I highly recommend!! Thank You read more

Tarot reading ranges from $45-$120, depends on what you can afford and how you feel after the session. I did mine with Teena and she was great. It was my first time so I'm not sure how well I can rate it but the cards seemed to align with my life at the moment. The shop itself is small, lots of stuff, and there's space for 2 readings at a time. read more

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beautiful store with the sweetest people ever, the incense is one of my favorite things ever

This place is so special. Think Harry Potter Diagon Alley vibes. You walk through a little courtyard, and enter a tiny shop at the end of a walkway. A wizard summons you to read your fortune and sell you the most beautiful incense you've ever seen. His assistant exudes witchy vibes, and gives you the scoop on their unique incense. You see the most stunning green crystal bracelet you've ever seen. It summons you. You need it. The universe knows... No joke, my friend who now lives on the East Coast still buys her incense here. Can't wait to go back. read more

Krystl is amazing! She is kind, patient, and precise. I have had a couple readings with her and found the information accurate and helpful. Her pleasant demeanor puts you right at ease. Krystl takes great care and honesty in her reading. She advised me on personal issues that I needed to hear. Krystl was so helpful in offering me guidance and peace. She gave me a thorough tarot reading and walked me through all of the meanings incredibly clearly. I can't wait to come back to see her again! read more

Beautiful store. Very chill vibes. What you need will find you. It is like being in a mystical garden and you find a shop of magic hidden inside. Highly recommend. read more

If you need a place to buy all of your witchy stuff, or are a practitioner of the occult, The Sword and Rose has everything you need and more. Located in a secret garden in Cole Valley of San Francisco, you'll find this sacred place ran by founder Patrick Michael. It's an amazing place to find interest literature, incense, essential oils, crystals, and jewelry all hand made and selected. You can also get tarot reading on an appointment or walk-in basis (depending on availability). I love coming in here and looking around as it has an ethereal quality to it. Michael is incredibly personable, attuned, and welcoming to everyone from all walks of life. If you are ever in Cole Valley and want to experience a part of San Francisco that is truly unique, check out The Sword and Rose. read more

They have a wide range of tarot and oracle decks. I was able to find an obscure one here after calling around to many places. The people who work here are always kind and welcoming. read more

Love love love this witchy spot! It's such a hidden gem. For sure swing by - get some stones- incense, a reading. I'll be back many more times. read more

I'd been meaning to stop in here for a long time and finally got the chance to today. The shop is super hidden and almost easy to miss. However, the magical energy around the store is entirely tangible (I could sense it from outdoors before I actually found the entrance). There are some really neat spiritual artifacts, books, and tools for your practice. Definitely worth checking out! My only reason for not giving 5 stars is that the person working the store was also in the middle of a Tarot reading when I walked up to the half-door in front of the store. It seemed as though I'd interrupted something. While I was browsing the store, I could sense the person getting their reading wanted some privacy (understandably). I'm sure the reading was great-- but I might suggest a "please be quiet, in the middle of a reading" sign or something along those lines. :-) read more

The Sword and Rose - Inside the shop. - Supernatural Readings Near Me - San Francisco, California

I found this little gem while I was walking down Carl street about 9 years ago, I was immediately entranced and intrigued when I saw that is was almost hidden. It added that extra mystery i needed to go in. Upon entering, I was immediately greeted by an undeniable ambiance. All the many beautiful incense & oils they have not only on display, but for sale as well, all smell and look so amazing! My personal favorite is Lilith & 6 Grandfather's. My favorite oil is 'Venus oil.' I got my cards read by Crystal who is an amazing reader, she takes her time, the reading lasted 45 minutes. And it's sliding-scale!! I've been going ever since! I even got my mom to go in 2 years ago and she is a regular also! Highly recommend if your looking for people who care. read more

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The Sword and Rose is a hidden gem in San Fransisco! The lady who worked there was very knowledgeable and truly cared for each customer that walked in. There was a ton of variety in their products and I found exactly what I was looking for within minutes. read more

The Sword and Rose - Supernatural Readings Near Me - San Francisco, California

Stopped in yesterday for my first time with a friend that visits regularly. This store is an absolute gem tucked away in a perfect SF pocket. Since it's spring, you're greeted with the fresh scent of wisteria growing in their little garden. I came in aimlessly to pick up recommendations and trinkets for my altar. The woman at the counter guided me through a few loose incense that could help me. Very welcoming space for the curious & experienced. read more

The Sword and Rose - Garden area - Supernatural Readings Near Me - San Francisco, California

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It's like stepping back in time or into the Hogwarts world. Magical & mystical. You'll find people & products worthy of deep connection. Give yourself extra time to enjoy the courtyard. It is tucked away between a hair salon & architecture/design firm. You won't see it through muggle eyes. read more

I forget her name. But female employee with beautiful hair was very helpful finding my incense. The vibes are immaculate. Mystical. Mysterious. Relaxing. Calm. The store smells so fantastic. Beautiful crystals and candles and helpful staff. I want to go back and get a reading. read more

One of the most magical spots on the west coast, still mail order incense and oils from them 25 years after moving from the bay!

The most amazing, magical spot on the West Coast. I always make it a point to stop there whenever I am in SF; the staff are so lovely and kind. An amazing selection of crystals, jewelry, and books. Last time I visited I found a copy of an out of print, sold out online astrological magick book that I was hunting for over the past year. It was a definite synchronicity moment. And I swear by their incense- it always gets the job done. If you have the time, get a reading from the lovely Tenna; she is a wonderful reader, so intuitive. Hands down my favorite spot in the city. read more

Personal, experiential, lovely little store for esoteric items and special little vials of essential oils (I love to where these). Love the energy of this special place. read more

The most special tiny portal of magick that ever was! Not only are their ritual incense blends divine and toxin free, the kind humans that work there are just so amazing! Krystl, Aurya and Kat have all helped us and each one of them holds a vast scope of wisdom, healing and Goddess knowledge. As a magickal practitioner myself, I am always so thrilled to meet others who live the work and to learn from. And I certainly walk away with a new perspectives and creative new ideas! Plus, the most incredible ambrosia scent offerings! Thank you thank you ladies and to the spirit of the Sword and Rose. Such a treat to go in to the city for. read more

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Spiritual store is one of my favorite type of shop because I would like to have my own when I am rich and free. I am a spiritual shop guru. The Sword and Rose is inside a garage so the entrance is hiding. It's a very cute concept but since it's the entrance of garage. Some big trash cans were blocking the way and we had to pass through some flies which wasn't very pleasant. The garden is small but cute. The shop itself is tiny too. The day we visited was very crowded. If one person was standing at the counter basically nobody could go through. I like their wands and store decoration. The general atmosphere feels like we are in a movie theme. I myself are playing around witchcrafts for over 10 years. But I never consider bring my hobbies to a real business. Actually it's because I don't know how to set the price. But after visiting this shop was a mind opening experiences. Their price is extremely high! You don't have much privacy when you are doing tarot reading but I heard from other customers. The session was like $80 . Another customer was buying small bottle of fragrance. 0.5 ml for $25 something like that! All these years I was just doing for tips that's why I am poor and misery. But actually you could consider tarot reading is like a more affordable psychiatrist therapy. If you think that way $80 for a session is fair. Positive energy is not cheap. That's what I learned from this store. This store is very good at created the atmosphere. If you couldn't afford going to Universal Harry Potter theme park. This place will be a good option too. And their price will seem more reasonable if you look that way. I rated it 4/5. But I had to take 0.5 out because those trash cans in front of the entrances really bothered me. That's not how a dream land entrance supposed to look like. Without those trash cans I can even rate this place 5/5 no problems. read more

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Healing positive vibes around. Crystal was accurate in her tarot reading. She was the real deal!

The incense is potent and the charm is high. I loved chatting with the tall witch that keeps shop here and walked in not knowing to expect left with warm vibes and wanting most everything! From books to trinkets they have a humble collection of all things pagan. read more

The Sword and Rose - Building façade with entrance to the shop - Supernatural Readings Near Me - San Francisco, California

This is one of my favorite stores in the city. I was pleasantly surprised by the diversity of the merchandise. They have a wide range of items from different cultures. The shop is also in a beautiful location. There's a garden area you walk through to get there and it has a wishing well. The energy is amazing. read more

got four tarot readings here with Tina in the past year.after my second reading, I noticed that everytime she tells me something, the exact opposite happens. Stayed true for third and fourth time. So now I go there and do the exact opposite of what she tells me to do. Five stars because she is very nice :) read more

Tarot reading: I had a Tarot reading with Patrick and it was an incredible experience. He used his Native American Animal deck, and was able to convey a lot of insight through each card/draw. Tarot readings at The Sword and Rose are very organic conversations that lead to the core/root of what one is truly searching for in the Tarot reading. I've had other Tarot readings before, and I really appreciate the structure of this: generally 45min reading with no timer (meaning it could go on / last longer, depending on the conversation), a cash payment on a sliding scale of $40 - $100 (you pick the price based off of what you took away from the reading), AND sometimes some incense chosen specifically for your needs based off of your reading. Would highly recommend. Incense: Wow. This shop has the best selection of incense around. I have gotten two: Caravan and Bastet, and really enjoy them. Each incense has its own character, spiritually and emotionally. The staff at The Sword and Rose are very knowledgable about which incense brings out which emotions/effects/etc. Crystals: I'm a gem collector and love to meditate with my crystal collection. The Sword and Rose does have a solid selection of crystals. However, compared to say...the Love of Ganesha, Twisted Thistle Apothecaire, and other metaphysical shops, their prices are relatively on the higher end. However, the collection of neck pieces / accessories / wands found at The Sword and Rose cannot be beat. read more

This store is quite a gem. The staff and patrons that go there are all quite knowledgeable. I walked past it a few times and never knew it was back there. You won't see it from the street--a large selection of Tarot cards and jewelry. Given the size of the location, they have quite a few books too. Note*When Google tells you you are here, walk straight back. read more

The vibes of this place are immaculate. A spiritual sanctuary tucked away from the hustle and bustle of Cole street. The little garden out front is so lovely and has such tranquil spiritual energy. You can definitely sense a shift when walking into the establishment - very mystical and sacred. There's a lovely selection of cards, crystals, and an even more incredible array of hand crafted incense and oils. The quality of these is next level! I ended up getting some of their rose oil (I recommend giving this a smell whether you're looking to buy it or not!! It is DIVINE) and some incense. The woman working the counter was very sweet and knowledgable and was able to describe and recommend all sorts of different incenses they carried depending on what effects/uses we were going for. I loved 6 Grandfathers, Marah, and Mystic Master. The smells are amazing - whatever magic and care they put into crafting these will teleport you to another state of being. It blows regular stick incense out of the water. Will 100% be back to collect more scents! Thank you for a lovely experience. I could spend all day just vibing in this little shop and listening to the stories of those who work here. read more

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This place is one of the reasons I love San Francisco.........you can go by a place a hundred times and not even realize it is there. This is a magical hobit hole where you can buy crystals, jewelry, house made delicious incense as well as get a reading. I got a reading from a sweet woman whose name I have forgotten. She had curly long black hair and was quite compassionate. I have had many readings in my life, varying from excellent to con artist. She gave me what I would classify as a generous, solid reading. Meaning she was attentive, thorough and pretty much on the money the whole time. My friend went with me and had a reading by Patrick. She said he was great. Definitely will go back read more

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This store is truly a hidden gem. Tucked way in the back behind a secret garden is this barely noticeable door the leads to The Sword & Rose. It's a tiny store and the lighting is very dim so it's hard to see all the products but it is super charming.. I bought a couple of incenses and I am really looking to using them. read more

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My favorite spiritual shop I've been to in the Bay Area. I've been coming here for about 10 years and everyone that works here is very nice and helpful. Their handmade incense and oils are the best! The Sword and Rose is such a beautiful shop all around with the amazing people that work there and the decorative look too. I definitely fell in love when I first found the shop or I should say the shop found me when I needed too. read more

The Sword and Rose - The Sword and Rose garden - Supernatural Readings Near Me - San Francisco, California

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