This boutique seems to carry the Standard in hipster fashion, as all the clothes in this store fit that style of dress. The Standard Store just opened in September of this year in a little heritage building in Surry Hills. It's the flagship of the Flying Standard Distribution agency, which sells various European brands. When I walked in, there was just one employee who was helping the only other customer in the store. She didn't even glance my way to welcome me or ask me if I needed assistance, which is surely not polite service.
The store itself is cute, minimally decorated, and reminded me of a miniature version of Urban Outfitters (though much more organized). Their inventory of clothes is quite small, but they do carry basics like shirt, jeans, and shoes. I saw less than ten different brands in the men's section, though there appeared to be a bigger selection for women's apparel on the opposite side of the room. Sifting through the clothing racks, I saw $150 striped shirts and $300 cardigans. I like how they carry uncommon labels, but that doesn't detract from the unjustifiably high prices. Despite liking several things I saw, I can't picture myself rushing back here for any reason. read more