This store is thoughtfully curated with infant and small kids clothing, toys,and curiosities . The…read moregirls in the store were very charming and helpful. I am starting the shoe obsession with the sweetest baby shoes and baby jellies. I fear I will be at Pink Chicken weekly as my mind wanders back to all the lovely things in the store.

I discovered this shop while walking on Montana Avenue as it was next to the restaurant I was going…read moreto. It's a kids clothing store but they have some matching items for mom, aunt, or just ladies who like these types of clothes. The adult clothes are sold separately. I loved the ice cream dress they had for girls. I went in the store and asked if they had a matching one. The store attendant was really nice and said it also came as a boys t-shirt but they didn't have it in the adult size. I was disappointed they didn't make an adult version of this dress but so pleased with the customer service and the beautiful clothing in this store. Love the vintage inspired items. The clothing is pricey for kids clothing but the items are really well made and special. Would make a great gift! Montana Avenue has lots of shops and restaurants so this location is great if you want to walk around or do other errands. Street parking.

Really cute baby store right on Main Street in Santa Monica. My husband and I came in here when I…read morewas still pregnant to review a few things that we had been eyeing for our registry in real life. Everything they carry is very luxe, high end brands and most of the materials seemed to be organic. The sales person was really nice and answered all of our questions. They also have a decent stroller selection that was really high end. She didn't know as much about car seats and stroller compatibility but was still very patient and nice. I'm excited to keep shopping here as our son grows up.

I have been looking forward to going to this store since before I was pregnant. Now being 16 weeks…read morepregnant, I made it a point to visit when I was in town. I walked in and the sales woman was helping the only other customer in the store. She never once acknowledged my presence in the 15mins I stood there with my hands full of items. Never a "hello", "I'll be right with you", or "let me know if you need anything". Even when I was standing at the cash register wanting to pay, she never turned her attention from this other man. All of my excitement was gone... I put my items down and left. And of course that wasn't acknowledged either. I'm extremely sad and disappointed. Luckily there are other amazing baby stores on this street so I was able to find the cutest things - and they were HAPPY to assist me!

If you're a mom that's constantly let down by boring kids clothes and looking for trendy, fun…read moreoutfits look no further! Little trendsetter is just the shop for you. Trendy, quality clothes at a reasonable price point. I was frustrated with the choices for children's fashion. Little trendsetter is my new go to when I'm looking for fun fashionable pieces for my kids. An added bonus is the great quality. This isn't one time wash and wear clothing. It's good material that is timeless and classic. Happy shopping!!

Great clothing for your little ones. So affordable and trendy. Based out of Los Angeles and ships…read moreso quickly. Well priced and perfect for back to school and holiday wear!!! I definitely recommend this online store !!!

Bad vibes. Went…read moreinto Butter with my 8 year old. I have 3 daughters and over the years I've probably spent over a thousand dollars there. Told the owner we were birthday shopping. My daughter wanted me to take some pictures of a few items to show her mom. The owner then stops me and says she has a policy of no pictures. I ask why and say I'm not posting anything. She says you've already taken several. I say to my daughter, ok let's go. My daughter was upset and thought the owner was pretty rude. I had just been in the store the week before shopping for my other daughter. I rarely write a bad review, but I'm not cool with people who are rude to 8 year olds.

Not a fan. Son was…read moreinnocently playing with an overpriced pillow and staff member took it away from him. If your items are too precious to be handled you shouldn't be selling children's goods. I waffled between saying something and buying the pillow for him out of respect but instead chose to tell him the truth. I'm not a fan.

I come here when I need to pick up a special occasion dress or a nice gift for a 7and under child…read more They have a beautiful selection of dresses, shoes and accessories for both boys and girls. Their holiday stock is a little low, so I will come earlier next year as they carry some of my favorite European brands like La Coqueta. It's a small shop and can get busy, despite that service has always been great. Jenni has helped me a few times and offers things within my budget. Don't be shy and ask for help they know their stock.

I will never shop here! The staff is so unfriendly and so…read morediscriminating So disappointing.

This pre-owned kids store is the best! They have a great selection and at very reasonable prices…read more The owner is so kind and friendly. Gone twice and even sold a couple of items. Will definitely be coming back.

First, the basics: Selection - designer & boutique baby and…read morekids clothing, shoes, accessories Prices - up to 80% off retail Quality - excellent or new, nothing with stains Service - great, family-run small business Parking - easy, either meters on Montana or 1-2hr parking on side streets Good for Gifts - yes, there's a brand new with tags section if resale isn't their thing (or yours!) I am so happy Sparkle Kids is in the neighborhood! It's the perfect Montana Ave addition. So well curated with kids designer and boutique brands you can't find anywhere nearby. I regularly visit and find Mini Boden, Bobo Choses, Mini Rodini, Stella McCartney Kids, and more for up to 80% off retail and always in great condition. They also do a great job selecting Zara pieces that look designer or are new with tags, and those items are usually very well-priced. You won't find Target or low-end brands here, but you'll find those better brands at Target prices! The owner is very sweet and clearly so good at what she does and knowing the best kids brands. They have a store in Austin, too. It's so great and sustainable, because kids grow out of stuff so quickly. I had stuff my kid wore once or not at all so I sold it at Sparkle Kids, got store credit in exchange, and used it to buy even cuter stuff than what I had and was too small! Plus, my kid and I love going and visiting to see what's new, since there's new stuff coming in every single day! We absolutely love it and are so happy for it to be in Santa Monica!

The selection is super cute but the lady working there with blond hair was very rude to us and made…read moreus feel very unwelcome. She was patronizing and was almost making fun of us. I won't be going back. I was with another person who was shocked by the lady's behavior. I see in the reviews that other people have had a bad customer experience too so I guess you have to be friends with the staff to be treated well.

I loved this shop it was super colorful And with a variety…read moreof books clothes toys and games etc. I love the selection of books they offer I like shopping local and gift wrap with my purchase was a plus for me

My daughter loves this store. We typically shop at the Chicago location as that is located in our…read morehome town. On our recent visit to Santa Monica , my daughter insisted our trip would be incomplete without a trip to this location of Frankie's and happily agreed to the 42 minute walk to the store from our hotel. This location did not disappoint. While small, it's stocked with trendy, on point clothes and accessories that my 11 year old adores. I tend to only buy her clothes here for very special occasions ( e.g. her birthday ) due to the higher price point for kid's clothes but she saved up her allowance and on her own purchased an adorable royal blue tank and bright green shorts. I loved checking out all the special occasion dresses at Frankie's ( and loved they were all out on display unlike at the Chicago store where you need an appointment for viewing most of the dresses). Frankie's is definitely the place to go when I need a special occasion dress. The people working at the store were friendly, helpful and not overly pushy - which I very much appreciated. Great store for tweens and young teens. Highly recommend.

We love shopping here and always find staple pieces and styles we need for trips, outings, and…read morespecial occasions. They are super kind, friendly, and helpful and it is always a good vibe. I always feel welcomed in and they stay on top of trends and unique key pieces for pre teens and kids that I have not found elsewhere in person, especially when last minute packing! I always find it great to grab gifts here as well!

Queen Brat is Nancy, and she is the mastermind and store owner. They have a great selection of…read moreclothes that can be trendy or campy, depending on how you style them. Men's wear is casual with bold visual designs on the shirts. Unisex clothing. She has a remarkable sense of style, with the women's wear the true star here. Statement pieces galore, and the accessories to go with them. It really is a store for all ages. In addition to the clothing, stockings, socks and underwear, there is a gift selection which is as eclectic as the store and it's location. Costume jewelry, accessories, delightful small press books and items that reflect a taste and style that turns heads your way. All unique. Reasonably priced, many small manufacturers. Free street parking across the street, in front of the a historic cemetary (it used to be a flower shop) is available. 25 years at this location, get i while you can.

BEST store in Santa Monica! Nancy, the owner is amazing and is a local business owner so PLEASE…read moresupport this unique and wonderful person & store

This place has some really nice apparel right in the heart of Venice Beach. Highly recommend…read morestopping by.

Really love this store. Friendly owner and definitely the cutest selection of Venice Beach apparel…read moreon the boardwalk. The other stores have cheesy logos with poor quality fabrics. These shirts fit so cute and are true to size. The one I bought was American Apparel. It was only $20 so that seemed like a pretty good deal to me. (I bought another shirt for my son at another store in the same size 4t and it was so large, he was swimming in it). I'll definitely be back the next time I'm in Venice Beach