I think we were reviewing this at pretty much the same time! Great minds and all that.
I have been a solid fan of Swatch watches for at least the last decade. I genuinely would not consider getting anything else unless it really, really grabbed me. This is the first and last port of call when watch buying is concerned.
There will, undoubtedly, be something for everyone in these stores; they cater to all styles and tastes that are humanly possible (well, perhaps not, but close enough). The staff here are lovely, and know their product well, unlike some of the other new shops in the arcade.
The reason Swatch has lost that 5th elusive star is simply because I think it needs MORE watches. By this I mean that they have the same classic watches for years and years, which is great, but they would to better in my mind if they had more other style operating on a rotation basis, then less people will have embarrassingly matching wrists. read more