Ah, the swagger. In Mancunian terms, this is a trademark of the likes of Liam Gallagher and Ian Brown who have a very determined and confident way of strutting around in cagoules with their Mod haircuts and their bootcut jeans.
But this Swagger is a menswear shop that boasts some famous clients. It's just that... the clients aren't exactly my cup of tea clotheswise. Darren from Hollyoaks? Well I'm not judging him in real life but he is the worst dressed member of the cast. JLS? Don't even get me started on those primary colours. Footballers? Gah!
They do offer Ringspun clothing which I'm generally a fan of, but the jeans are a bit too garish for my liking. I'm one way or the other with how men dress, it's either an earthy-tone clad Diesel model or Noel Fielding. I can't have any of this in between nonsense. The dreaded Ed Hardy rears its head here - that awkward brand whose logo looks great on the backs of the leather and denim jackets of skinny indie types and retro pin-up chicks but generally dreadful on the jeans of... well, chavs.
Swagger is hit and miss. It might be worth a visit for some unusual and interesting items, and sometimes you can encounter special offers like two pairs of jeans for £70, but so far it hasn't proved to be my cup of tea in a more general sense. read more