Free chocolate tastings, free museum entrance, free factory tour. What not to like?…read more Enjoyed watching their modern machinery in operation - packaging robots, conveyors, tubes etc (pics not allowed). There's a shop offering a wide range of chocolate, including exotic varieties like chocolate with salt (I regret I didn't buy it). Tours start every hour. Most are in Spanish but you won't miss much. Come early and take a ticket from the machine at the entrance. On the downside - the time in the museum is very limited. There's a lot to see and take pictures of. Now the real downside - they wouldn't reveal their "secret formula" of making chocolate (I asked). Five stars anyway!