This branch of Sports Direct is tucked into the far corner of Wembley Central Shopping Centre, it is next to the Tesco Metro store and very close to both Wembley Central station and Wembley Stadium.
I have often found Sports Direct stores to be less modern compared to rivals such as JD Sports, and this was once again shown at this branch in Wembley which was a shame.
The store seemed to be slightly more cluttered compared to other stores, making getting around the store tricky, making a trip here seeming more inconvenient than a place to go and get some cool sportswear.
The product range what I saw was okay, but the main issue was finding things in medium and large sizes, they seemed to do things in the extremes, for example, extra small and extra large, rather than sizes which are more common and regular, which was frustrating. The only items which I liked they had in medium or large were often in worse colours and even then they might only have had a single one.
Store staff didn't stand out or seem too helpful which was a shame.
This is another one of those poor stores, profiting out of a great location, where I predict this store does really well on event days at Wembley Stadium, especially on football games as that is part of this stores target market, but for me this store has too much to improve upon to deserve anything over a single one-star rating. read more