Although it's mostly Korean brands in here, they do have some Southeast Asian items. Best thing for me about this store is they have a variety of kimchi: gat kimchi, green onion kimchi, perilla leaves kimchi, etc. It's often the small portion ones, too, which is great if you're someone with limited fridge space.
It's mostly a convenience store targeting students, but they do have some raw seafood in the freezer at the back along with all the options for dumplings. They have a large selection of Korean instant noodles (takes up a whole aisle). They also have random ready meals/sashimi/small portions of fresh veg like bok choi, enoki mushrooms, etc. read more