A refreshing haven from the overstuffed racks of the local op shops and knock off chains, Rred does boutique beautifully. A stark, light filled white space wreathed by lipstick red on the building's outer shell; Rred instantly pushes the focus onto its' stock and it's stock alone. All this is generally supplemented by the sounds of indie-electro-pop-alternative, depending on the day and season, which is as good a reflection of the clothing on offer's style as anything else.
As for the clothes, Rred produces only a few simple basic clothes designs each season, but makes them with one off or limited run textiles and fabrics, so there's only a couple of each particular garment. Annoyingly, many of the clothes are often 'one size fits all' with all the usual ambiguity as to what exactly that size is, but the stiffer fabrics are generally utilised for the looser cuts and stretchy fabric for the tighter fitting items. There's also a rack of retro/secondhand clothes that throws out some real finds.
Among the things that Rred does best is shoes, with a range of boots and/or footwear each season in a wide range of colours, but often themed around a similar, modern-idea-of-an-old-time-y-cobbler's-work aesthetic. Prices generally fall between the $20 to $150 bracket.
The clothes are all well cared for, and the staff helpful without being too pushy. read more