This is the main headquarters of IWC built in 1874 and 1875. This building houses the IWC museum…read moreand boutique store. If you love watches you will love walking through this small museum and looking at the evolution of IWC's watchmaking over the years. They also have a small theatre that shows running videos. They also have an interesting middle section that you can sit in couches and watch a rotating display while listening to a narrator through a headset (multiple languages available). Everywhere you will find English descriptions throughout the museum. It seems that with the beautiful watches also comes beautiful people, as I only ever saw beautiful women working throughout the establishment.