To be perfectly clear about this review, the reason that I gave REI two stars is not because it sucks, or they don't have an awesome selection of the latest technical clothing and gear, or that it's not a fun place to hang out from time to time and just browse or even climb the rock wall.
The reason I'm writing this review is -- really, as another reviewer wrote before me -- due to one main reason which undermines essentially everything else that this store stands for: selective customer service.
What is selective customer service? Selective customer service is about giving the appearance of helping a customer while in reality only caring enough to see if the customer is willing to shell out the big bucks. It's about testing the waters to see if there is the potential for a big sale at hand here or not; it's about answering questions with a product suggestion and appearing as if you are really being so helpful by knowing your stuff that you didn't even bother to stop and listen to what the customer was asking for in the first place.
Yes, REI caters to the inexperienced or first-time outdoors person, and yes, these people are perhaps more likely to buy from employee product suggestions than other groups. And that's ok; if someone is genuinely lost or baffled as to what type of fabric or what brand of daypack that he or she should buy, and he or she also is willing to spend a large amount of money, then of course any product suggestion is going to help them more than from where they started from.
But as we move towards the other end of the spectrum, there are going to be more experienced users and long-time customers, including myself, which have come to see REI as not just a warehouse packed to the brim with the latest Gore-Tex whatevers that have come out for the year. Yes, there are cool things within REI and I like to geek out at those things as well, but I also come to REI because there are useful and practical things being sold here, and things which have most definitely play a huge role in my outdoor experiences and impacted me in a meaningful way; make a good purchase here and it'll last you at least a few years if not more -- not months.
So when I come to REI, I come here not because I'm expecting to drop a s--tload of cash down for a $200 coat or $400 backpack that I can buy for 30% off or more elsewhere, I come here because if I have decided to venture into the Almighty sacrificial altar of my real life cash money known as REI, then I better know exactly why I have come here, and exactly what I expect to get out of it -- sure, the membership helps, and knowing that I can usually get myself a return if I need it (and if I am persistent enough) helps as well, but the real deal is coming into this place and being able to talk to someone else (maybe even a real life outdoor enthusiast just like yourself!) who might be able to offer not only guidance but a second set of brains to help you really delve deep into your particular conundrum and offer an ::optimal:: solution.
Note that I said ::optimal::, and not least expensive (lol), or "best" solution. Yes, I like saving money, in fact, I love saving money. But to me, the difference between "optimal" solution and "best" solution comes down essentially to the same meaning as the world "value". And let's not get caught up in the "retail definition" of value; I'm not talking cheap, I'm talking about the obtaining the maximum amount of effectiveness from a product for the lowest amount of money, given a particular set of choices. In other words, to optimize the situation. And this is where I often find that selective customer service decides to jam its god-awful, offensive-ass foot into the situation and completely rips apart any opportunity to, god forbid, actually help a customer solve a problem.
I don't know if this is due to management, or if some employees just suck at relating to people on a non-I-want-you-to-buy-this-shit-now basis when they are dressed up as a salesperson and on the clock and all forms of empathy go out the window, or if some people really do think that helping someone is the same thing as spouting off a list of super-expensive products that don't even necessarily do the things that you were looking for in the first place (which, incidentally, is something that google or any other online, computer, robot, internet device, machine thing or person-who-doesn't-work-in-retail-and-thus-is-not-expected-to-know-or-uphold-standards-of-customer-service can do).
Whatever it may be, apart from garage sales, in which there are actually EXTREMELY good deals, and times when I need the safety net of a 1-year return policy, I feel as if REI has just turned into a giant toy store. Cool, yes. Neat, yes. But helpful people with real experience AND real advice? Might as well stick to my online forums then.
TL;DR -
REI cool. Customer service shitty unless spend big bucks. Do research before and trust no one. Except ur mom. DO NOT TRUST BEARDS read more