Principles is a mid range clothing store which is located in the mall, there is ample parking available and the shopping is all under cover. As you approach the store, the window displays are always really tastefully done, time is obviously spent on making them attractive. The store is laid out well, its quite long and thin but the most has been made of the space with displays along each wall, at the end and then rows of displays and carousels along the middle section. The till point is along the right hand side wall. The assistants are always smart, though you sometimes have to approach for assistance. The changing rooms are lovely though, well decorated and well lit. read more