What can I say that hasn't been said already...well I wasn't expecting to love this store so much. FIVE ENORMOUS FLOORS full of trendy clothes at VERY reasonable prices. I was visiting Amsterdam from California and while walking in the city center, I kept seeing tons of people with these stuffed primark paper bags overflowing with clothes, walking around like they just had the biggest shopping spree...I was intrigued. So I located the store and WOW!! I found this beautiful coat, a jacket, 6 Amsterdam souvenirs, some blouses, a hoodie, a raincoat, 3 t-shirts all for 100 euro total. I woulda paid that much for the coat alone. Anyways, loved the store, it's always super packed, stuffy and hot, but WORTH IT! If only they had this store in California..... sigh. Next time I'm in Europe I'm hunting down the nearest one!!! read more