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    Pirate 953

    4.0 (1 review)
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    10 months ago

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    106.9 The Fox - 106.9 The Fox

    106.9 The Fox

    4.7(3 reviews)
    64.8 mi

    The early iteration of what became 106.9 The Fox was what brought my family to Coastal Virginia. A…read moremedia group in Atlanta was where my late husband & I met. He was Director of Broadcast Operations. I was Assistant Controller. My husband's long time mentor, the VP of Radio, left to form his own radio chain. About the time the media group was sold, our friend bought the station that would become The Fox. He offered an equity interest for us to move to Virginia. Since our choice was between Des Moine, IA or Norfolk, VA, it was a no brainer. The transmitter & tower is located in Windsor, just below the line where 100k stations are allowed. Other local stations are only allowed 50k. So the signal is powerful. The studio at that time was in Suffolk and the format country. The call sign was WSKX-FM, Kx106.9 Space was leased in what was then the Holiday Inn Waterside (old Golden Triangle, now Wyndham Garden Norfolk Downtown) . Gutting of the space required a total renovation. I loved getting to do the Interior Decorating. It quickly became evident that the country format had a competitor that would stoop to anything to provide for their continued success. A format & call sign change was planned with a new Program Director & DJ staffing. This began WAFX, 106.9 The Fox. The new format was an immediate success. I'll never forget sitting at the Traffic Computer, before the internet, waiting for the ratings to come through. I was the only person who knew how to pull them. DJ's kept popping their heads in to see if I had answers. Finally.....I did. We were #1 in all our demographic groups. It was a different age of radio then. Cart machines were used instead of computers. Promotions used then would not be allowed by insurance today. Burying a Dj with a breathing hole & hose or freezing one in a block of ice were big attention getters in the late 80's. There were perks. The Fox Mascot came to my son's birthday parties, school & scouting events. Families were needed to participate in large promotions. My young son hung out in the control room, loving to put the carts back into the racks. This didn't go over well with his Dad, who immediately took action. There were near accidents on my street when the first remote van sat in our driveway while being programmed by my husband. But there were also late night calls when power went out in Windsor. My SUV was used to transport diesel fuel during extended outages when the generators were low on fuel. It's not fun when a late night DJ calls at 3am because he spilled coffee into the control board. Hearing a very wide awake "radio voice" asking for my husband made it worse. You're not supposed to sound peppy at 3am.:) It was the best of times. The station was sold at the height of pricing for radio stations. We left radio after so many years because we didn't want to leave Virginia Beach. The world of radio has changed. The old Fox music library now resides, untouched for many years, in my late husband's home lair. The current station owner has studios in Chesapeake. The station is still successful, The format has outlived both my husband & his mentor. And I still keep memorabilia of that glorious time.

    Heard it from a friend who Heard it from a friend who…read moreHeard it from another, you been messin' around -"Take It On the Run" by REO Speedwagon Well, yes. I have been getting some of my reviews from another website. Sorry about that! Meanwhile, I had an enjoyable run of listening to 106.9 The Fox from as far south as Columbia, across Albemarle Sound. "Hampton Roads' Classic Rock" is a powerful station, broadcasting as WAFX. "Start Me Up" by The Rolling Stones "After Midnight" by Eric Clapton "More Than A Feeling" by Boston "You're All I've Got Tonight" by The Cars Great lighter classic rock that kept me here for hours as I'm headed along US-64 between Columbia and Plymouth. [Review 820 of 2025 - 1486 in Virginia - 24379 overall]

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    Pirate 953 - radiostations - Updated May 2026

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