When this store opened first, the entire town of ballina was choked with traffic, as crowds came from all over mayo, and sligo just to see the new store. I love this shop as it is very spacious and well laid out. The store is large, with 2 floors. The ground floor has general clothes, and ladies and childrens fashion in particular, and the second floor has shoes, homeware and mens fashion. Like all primark stores, the prices are low, and you can easily spend a great deal of money there in a very short time! The staff are helpful, and always on hand, the shelves are well stocked and there are few queues. It is located in the centre of the town, and is easily accessible. If you are a fan of penneys, this branch will definitely appeal to you. read more