Paperchase is a brand which I have become quite familiar with in the past few months, visiting multiple branches including those in Manchester, Cardiff and Leeds but one thing I have noticed is how their non-flagship stores located in Manchester, Glasgow and London have been let down, with all the focus going to them stores and this store shows that
This branch is only quite small, and doesn't follow the flagship store approach of being over multiple floors with a cafe, where members can get a free coffee if they spend over £5 in store, which is quite a good offer and even rolling it out here with a coffee machine could be a good idea, but with it being in a city centre this might not be used as much with fresher rivals being located nearby including a Thorntons Cafe, Costa, Caffe Nero and Starbucks all being nearby.
Due to the size of the store, the store has a basic selection which is a shame.
It is also worth nothing about loyalty schemes here, such as My Unidays where students and teachers can get 10% off anything they buy, however this is beaten by rival store Ryman who offer 15% and a loyalty card, where you get £5 back for every £50 spend and a birthday gift.
The staff didn't seem too friendly in general, they didn't seem to be promoting the loyalty scheme.
The overall feel of this store also was quite poor and it just felt like this store had been forgotten, to conclude I do feel this branch is okay but nothing more than that and it has done nothing to warrant anything over 2 stars, which I'm sorry to report. read more