I was part of the target age range of this brand when it first opened in the Philippines some 12-13 years ago hahaha. The "tween" age. So at that time, everyone my age wanted something from Orange Juice! It may have been the hype and the newness of it all, or the novelty of there being a clothes brand specifically for that age... But the clothes were actually really nice and cute and well-made! Thicker, more durable material. Movable fabrics. Nice, colorful designs. And I think mothers really liked it too because it was fashionable yet still age-appropriate! Soon there came a boys' line too called "Spin." For a while I thought the brand died out or maybe I just never noticed anymore as I grew older, lol, but it is still around and they're still making consistently well-designed clothes for kids! They're in selected malls like Shangrila and Greenbelt now. Stores still have the attractive orange decor and the trademark playful Orange Juice logo! Even with the many much newer brands now, I think Orange Juice is still one of the best brands around for young girls who don't quite fit in with the little kids' clothes but aren't yet old enough for teen wear. Great to shop here for gifts and stuff for your young daughters, nieces, apos, and inaanaks! read more