The Werder Bremen stadium is easily accessible from the city center via the tram system (a stop…read morevery close by, a short stroll to the stadium).
I visited on a non-match day (could not schedule a game in unfortunately), but in a way, it worked out better. The club shop was fairly large, with the usual sale of jerseys, scarfs, mugs, caps, the whole set.
The club museum was also fairly impressive, with past trophies and match day photos on display, this provided a good taste of the Werder Bremen experience. Unfortunately, the display was primarily in German so it was a bit difficult to understand, and the staff were not too confident with English either. Nevertheless, this should be interesting and appealing to any football fan.