From the owner: Crämer & Co ist einer der führenden Denim Stores in Deutschland mit einer Verkaufsfläche von…read more3.750qm verteilt auf zwei Häuser in Nürnberg und Erlangen. Das Crämer & Co Team besteht aus 185 Mitarbeitern und erhielt 2010 den Forum Preis von der Textilwirtschaft.

From the owner: 1994 wurde der erste Shop auf ca. 150qm in der Königstraße eröffnet. Aufgrund steigender Nachfrage…read moreund immer neuen Marken haben wir 2003 unseren zweiten Laden gleich in der Nähe, am Hallplatz 2 (Mauthalle) auf 2 Etagen eröffnet. Seit 2011 befinden wir uns nun ausschließlich am Hallplatz.

I should have just kept the clothes I wore in the 90s…read more.. I love this shop. And I hate it at the same time. I love it because it has so many nice clothes that I love wearing - I hate it because the clothes I love are now considered "cool" and "hip" - meaning they are sold for about 3 times the price they used to be... The entire shop has an urban (hence the name) look, loft-style and very nice. And in addition to clothes, you can buy lots of gadgets and stuff, like "inflatable unicorn-horns for your cat"....nope, not kidding. But again, all these knick-knacks and stuff are considered "fit for hipsters", meaning you will have to spend 20€ in order to dress up your cat - a bit expensive, in my eyes. So that is the main problem - there's no denying that this store is absolutely "cool" and full of really stylish clothes, but it's ridiculously expensive, considering that I used to own the same dungarees when I was 7 years old... Gosh I feel old. Bottom line: * stylish clothes * you pay extra for the style part * fab junk (inflatable unicorn horn for cats...)