Sweetest and most helpful people around. Saves me lots on my auto insurance! Highly recommend.read more

From the owner: Goggans Insurance is a trusted independent insurance agency serving Alabama, Georgia, and Tennessee…read moresince 1987. With locations across Rainsville, Fort Payne, Boaz, Centre, Scottsboro, and more, we provide personalized coverage at competitive rates. We work with top-rated carriers to offer auto, home, life, renters, motorcycle, and boat insurance, plus commercial policies including general liability, commercial auto, property, workers' compensation, and contractor coverage. Our team is dedicated to delivering local expertise, quality service, and protection you can count on.

Janet is the best insurance agent in town. Saved me hundreds and informed me of every detail of my…read morepolicy. 10/10

AWesome service!!! these guys are the best friendly answered al my questions and beyond top notch…read morecustomer service.

This agency provides very responsive and professional service at a very competitive price…read more I changed from Farm Bureau to State Farm in February of 2020 after a 34 year relationship with my previous agent and could not be happier.

Unfortunately, I am looking for a new agency this year. I bought my Travelers Insurance…read morehome/auto/umbrella policies here since 2020, but I will not return. My homeowners premiums increased in 2025 by 40% with no explanation or concern from Atlas. In July of 2025 I received a notice letter from Travelers notifying me that my homeowners policy would renew in August 2025, but the deductible for hail/storm damage claims was increasing to $2,500.00. Presumably this was due to hail damage roof claims in my area. The next month I became aware of hail damage to my roof and filed my first ever homeowners claim. Travelers denied the claim due to "wear and tear" ignoring photographs of hail damage. Travelers has now denied my appeal of the claim even with a public adjuster and an independent report showing multiple areas of hail damage. Several other homes in my neighborhood have had recent roof replacements due to hail damage. Other companies covered those claims on roofs the same are as mine. At the follow-up inspection for my claim appeal, the adjuster said he would "try to get it right this time" to get my claim approved. It was promptly denied again claiming vague "wear and tear" excuses. From my work expertise in the insurance industry, I know that brokers/agents can assist with claims if they want to help and keep your business. Atlas Insurance has taken no action to assist with this claim or support me in any way. They just assume they will continue to get my business and couldn't care less about my claim when I actually need coverage. Because I filed this valid claim that was denied in bad faith by Travelers, I will now be required to replace my roof out of pocket before I can change insurance carriers (and brokers) later this year. I have also never received some of the policy premium discounts that I was promised when I signed up with Atlas in 2020. Hopefully other people have experienced better treatment and service from Atlas and Travelers.

I am very loyal and do not change insurance companies very easily. However, I am loyal to those…read morewho are loyal to me and when I came to realize that my previous insurance provider did not have my best interest at heart I began my search. Eddie Penagos earned my trust and my loyalty. I have better coverage at a rate that is consistent with product quality. See if you agree in your own case.