I really liked the set up of this museum. As opposed to…read morehaving artwork hanging on the wall, they were in clear glass cases in the middle of a huge room. They were organized in lines with the most recent pieces towards the front and the older pieces near the back. Because of this set up, the information about each work was on the back which makes you take the work in before knowing anything about it. There was also a good mix of Brazilian artists and more well known "classic" artists. Very cool.

Three stars because this was the most weird display of artwork. I have been to many museums across…read morethe globe. I have never seen our displayed without a label in the front. You have to look at the piece of art first then you have to go around the back to read about it. The display did not make any sense. Some of the art presented in the museum. It's interesting. They do have a lot of European pieces. However, the art display is not meeting expectations of a nice art museum.

This is a great museum if you're familiar with the artists who are being featured. There are tons…read moreof pictures, memorabilia, album covers and places to hear the music and watch videos. The exhibits are very well done but are mostly appreciated if you're familiar with the artists.

Open from 10am Tuesday through Sunday, São Paulo Museum of Image and Sound is an extremely…read moreaffordable R$6 stop with exhibits that change regularly. Well spaced and smartly curated the current offerings may be classic or contemporary while outdoor gardens also offer a variety of sculptures.

A must visit if you are in São Paulo! I went in March and admission was free (R$0,00). There was a…read moreline to get in, but it moved pretty quickly. You will walk through a security metal detector right before you are let inside the main entryway of the interior. I traveled from Pinheiros - I took the metro from Faria Lima station to Luz station. A one-way ticket for the metro should be R$4,30. There is a huge park across from Luz station where I walked through and explored a bit before locating Pinacoteca. Pinacoteca had some of my favorite exhibits on display when I was there. I kind of felt like I was in an NYC museum. Yes, there were a good amount of people inside, but it was not overly crowded and there were plenty of areas to disperse to if you prefer to see things with few people to no one around. I did have a hard time trying to figure out where the real exit was though, haha. I went so many different ways that seemed to lead to a dead-end (emergency exit door that I was afraid to try to open in case an alarm would sound). There is a cafe at the bottom floor by the main exit once you do find it. The line was pretty much by the door. I took a peek inside and it appeared like a buffet almost but I could be wrong. Must have been good cause they were crowded. I remember walking by the outdoor dining area on way to the entrance of the museum from the park and it looked busy. There is a small museum store outside with colorful umbrellas, tote bags, books, shirts, and other merchandise. The museum is also multi-level - elevator accessible as well as stairways on every corner I think (or at least on two opposite ends of the building). Ubers can pick you up / drop you off from the street side that faces the front of the museum.

Great museum with very representative works from Brazilian and Paulista culture. There are also…read moregreat expositions of renowned artists.

Built in 1963, and located a short walk from the park, Museu de Arte Contemporânea (MAC) offers…read morefree admission and an expansive collection of works from Brazilian and South American artists. Spread across four floors, plus a rooftop featuring panoramic views of Sao Paulo those interested in culture should not miss an opportunity to visit while even younger guests should appreciate some of the more modern pieces.

Yelp Review 2025 #166:…read more It's a small museum located inside Pacaembu Stadium focusing on Brazilian futebol culture and history. I went on the first Tuesday of the month which meant admission was free and they don't close till 9pm! Their normal hours are Tuesday to Sunday 9am-5pm. I was honestly expecting this place to be packed especially if you don't have to pay for admission - not that the tickets are expensive. It's 24 Brazilian Reais which is about $4.50, half price for students, low-income youth, seniors, and retirees. Children 7 and under can come in for free. I've been to futbol museums in Spain, Germany, FIFA Museum in Switzerland, etc and this museum seems underwhelming compared to the places I've been to. But remember, this is a museum focusing on Brazilian futebol only. Most, if not all, of the information are in Portuguese. But there are pictures/ graphics that will help you understand what is written. Or just take a picture and translate on your phone. It's visually interesting. It's not just pictures and memorabilia and next to them are labels you have to read and be bored by. You'll see the greatest jogador de futebol brasileiro like Marta and Pele. Nelson Rodrigues, a playwright, was credited for "inventing" Brazilian futebol. But it's Charles Miller who brought futebol to Brazil and considered the "father of Brazilian futebol". The street the stadium/ museum is on was named after him. There's a gift shop where you can get souvenirs like kits, shirts, keychains, toys, scarves, mugs, tumblers, water bottles, soccer balls, etc. The kits include Brazilian teams, Brazilian national team, Germany, Italy, and Portugal. There's a cafe should you need a snack or a drink before/ after your tour of the museum. Make sure you get your ticket online even if you're coming in for free. You walk straight to the turnstiles skipping the ticketing office line.

This museum was a must visit for me since I love soccer. I really enjoyed that a few parts were…read moreinteractive, the foosball tables and being able to kick a soccer ball to measure your speed are two examples. It is definitely worth checking out if you are in São Paulo.

Enjoyed a day of observing great pieces of art and learning the history of Brazil. Would definitely…read morerecommend getting lost in time here

Located inside Ibirapuera Park, and accessible for R$7, Museu de Arte Moderna de Sao Paulo (MAM)…read morefeatures a fairly brief collection that is more Craft than Art. Occupying only one floor, and thus only requiring thirty minutes max, it is unfortunately in curating that the museum falls short ass several items are clustered together and subject to poor lighting. Fans of Modern or 'experimental' work should stop by, while those prioritizing their Sao Paulo schedule can probably take a pass.

Beautiful space with multiple floors to view exhibits. There's also a cafe. It's free to go in.read more

This was one of our stops on a group tour I took of the Centro area. What was really cool about the…read moreCentro Cultural Banco do Brasil is that every so often new artists have the opportunity to showcase an art piece as an exhibit of their own. Usually the center of the banco is where the art is on display. There is a cafe that is also open and the bank is a real working bank I believe.

Knowing that there was an area in São Paulo that was similar to that of a Japantown in Brazil, I…read moreknew that when I visited, I would need to check out the Museu da Imigração Japonesa located in Liberdade. I had pre-made plans to go on a walking tour earlier that day so it was an easy win and my guide was so kind in showing me directions on how to get there. The museum is about 4 levels I think of historical content. The ticket was about R$10-20 if I remember correctly. I would say be sure to arrive where you'll have enough time to see everything here! I think I had about 3 hours, but honestly could have probably used a little more if I had wanted to read everything - there is a ton if information and artifacts that were new to me that it could have taken me some time going through everything I came across. There are lots of areas that have TV screens where they have videos playing of interviews, documentary type recordings, historical storytelling recordings, etc. Each floor contains something super interesting and new - definitely saw some unexpected things while I was there and it made my experience all the more memorable. It was not too crowded when I was there so it was nice to go at my own pace and not feel overcrowded or rushed. There is also a room where there is an interactive station where you can write or draw on magical water coloring type board using a traditional Japanese brush using water. Once the water dries, the color of the board changes and appears like ink. There is also a station where you are able to do origami and another area where people can sit and view what is playing on the big screen in that same room. On the upper level, there is a small gift shop and during the time that I went back in March of this year, they were in prospects of creating a cafe that was in the remodeling stages. The museum staff were all friendly and I actually had the pleasure of having a nice conversation with one of them where I got a sense of what it was like for them to live in Brazil with Japanese heritage. This was one of the best museums dedicated to showcasing Japanese culture and what immigration to Brasil was like that I have ever been to.

If you are familiar with Brazil, you would know that the country has a sizeable Japanese descent…read morepopulation, especially in the city of Sao Paulo. This museum is about their history and is located in the neighborhood of Liberdade, where many Japanese businesses are located. It is not a big museum and I spent less than one hour there. However, I'd still recommend it to learn a bit of interesting history. The price of admission is extremely cheap, and is around 3 US dollars. You will see a lot of old artifacts and photos from the early days when the Japanese first immigrated here and exhibits that explain the history of their immigration. They came mostly as farm workers and stayed behind. Also on display is how the Japanese has influenced Brazilian culture, such as old anime toys that were sold in Brazil years ago.