Minimalist architecture along a tree-lined street. I was excited to check out this museum since the…read moreproliferation of fashion exhibits in recent several years in major cities has provided fantastic insight into garments from these high end and often couture design houses.
Upon entry, you are greeted by very tall, well-groomed men--it seemed a little too specific that there were barely any women and the exhibit attendants all looked like male models that needed side gigs. Nothing against good looking people (and modeling is not the easiest industry to get into, so not detracting from them needing work), it just felt excessively deliberate and superficial though I suppose that's the image they want to portray as an old school high end fashion company.
The first 2 floors of the museum were basically photographs blown up larger than life poster size from various shoots and campaigns through the years. Nice shots though it felt a bit self-congratulatory and pretentious--like I understand maybe one floor dedicated to photos,--two just felt like too much, also it was just a lot of photos of beautiful people looking beautiful, which is really not that impressive. Any better than decent photographer with a good eye for composition could shoot these given the right resources. I guess it's supposed to make you want to aspire to that impression of beauty, contrasting images of both the girl/boy next door and high fashion shots, both with that sort of unobtainable perfection, exoticism or sex appeal displayed by alternatively a super casual or aggressive pose, or a carefree or mysterious smile, or intense expression. I would've appreciated the photos more if they were about the clothes but really the way a lot of the compositions were framed the clear focus was on the people's faces, bodies/poses and emotions they evoked while they just happened to be wearing Armani which honestly detracted from my appreciation for the fashion itself.
On to the top 1.5 floors with actual garments--it looks like they switch up what's on display since from the photos posted several years ago I'm pretty sure not all of these were on display when I visited. I appreciated that you could walk around the exhibit and see the garments and some accessories up close, there are a lot of details you can't see from behind a glass display case! Overall enjoyed the variety and creative design elements. There is an archive "research" area where they have computers and desks set up on the top floor for visitors to look thru archive collections which was nice.
Bathrooms were clean and lowkey tastefully designed. There were elevators but not accessible to the general public bc they made you walk up 3 flights of stairs and back down (I tried pressing the elevator button/touch pad but couldn't get it to work?). Aside from top floor, not really any place to sit on the first 3 floors, I saw a couple ladies sit down on the stairs between the floors bc they wanted a break.