After driving an hour to attend an Elite event held here, I was expecting quite a bit.
Maximum Beverage delivered!
First, it's not the average package store. While I don't rate based on appearances, I must say that this store is beautiful! Lots of dark wood shelving, gilded signage, and enough light to read labels, but not so bright that you get a headache after ten minutes.
That said, let's move on to the important things: Service and Selection.
The facilitators of the tasting (whose names I should remember, but, hey, it was a wine tasting), were friendly and knew a lot about the wines they were serving. Lots of smiles and suggestions were offered. They also had a good knowledge of their stock, so if you were looking for something similar to what you tasted, they could guide you to the right bottle. Even the young lady at the checkout was smiling. When your employees smile while they're working, it says a lot about the company.
Now, walking in, the first thing I saw was a case of cheeses. A decent selection of different hand-cut varieties, unlike some stores that have the basic, mass produced, pre-packaged cheddar, Havarti, and a few bleus. Looking onward, a humidor filled with a good selection of cigars. The prices were reasonable, and there was enough of a variety for even the pickiest aficionado.
Wines were grouped by variety, and the prices were what I would consider reasonable. I am familiar with many of the vineyards and their products, and I considered the prices better than the average in my area. While some of the more well-known (and over-hyped) brands were represented, there were some great offerings by lesser-known producers. There was also a display of Kosher wines, and the selection was quite astounding. At many places, you'll just find bottles of Baron Herzog and Manischewitz. Here, there were a number of quality wines, both white and red. (I'm often asked to have a bottle of Kosher wine at tastings I run, so I'm happy there's a place I can find some different offerings).
On the liquor side, there are the basic groups, but it's a lot more select than most liquor stores. The bias is for premium brands, but that's okay; I wouldn't expect to find Fleischmann's or Bukov's here. There's a whole wall of single malt scotches, some of which I only knew of from reviews and never had seen in a store before. My sole gripe here--I didn't see any Suntory Japanese whiskeys, but I just may not have been looking in the right spot (or I tasted a bit too much wine).
What really endeared the store to me is the wide selection of bitters. I used to have a supplier for all the Fee Brother's bitters, but they reduced their stock to orange, and mint. I counted twelve different Fee bitter flavors, plus about a half-dozen more obscure bitters from other manufacturers. I stocked up while I could. Also in this area, just about every mixer one could ask for.
All in all, this was one of the most enjoyable visits to a liquor store I could remember. While, because of distance, this isn't going to be a regular stop for me, but when I'm in the area, I'll make it a point to go in and find a few select bottles.