SERVICE - located in Soho - small interior with limited seating at benches and a few small tables for keeping drinks - no outlets - WiFi available - restrooms available for customers - baristas are very friendly and welcoming - drinks made quickly fresh to order - dog friendly MENU - inventive matcha lattes and blended drinks - all vegan/vegetarian - pricey FOOD - purple haze (8/10): four layer drink made as a special for NYT 1000 connections. The layers are pineapple maple, grape matcha, spirulina almond, and coconut ube. This was a fun and colorful drink. The main flavors are pineapple and coconut with ube at the end once the cream melts. It was on the sweeter side with the maple and coconut so think of this more as a dessert drink than a daily beverage. WOULD I GO BACK? Yes! When I am in the mood for an indulgent matcha creation. read more

Matchaful - Purple haze - Coffee & Tea Near Me - New York, New York

I wanted to love Matchaful, especially as a first-time customer, but the experience felt off. I ordered a Hojicha Latte, which wasn't for me, but that's just personal preference. What really stood out was a strange interaction. About 20 minutes before closing, we couldn't get the door open and were told through the window that they were closed. As we walked away, we saw someone else go inside, so they were clearly still open. After that, the worker didn't acknowledge us at all. Between the awkward interaction, lack of friendliness, and the drink not meeting expectations, I wouldn't recommend or return. read more

Ambiance - cute neighborhood matcha spot, offers to go breakfast options Service - baristas were super nice & drink was made quickly Food - love the color of the matcha, slight earthy notes at the end but oat milk overpowered the matcha flavor read more

Matchaful - Earth Glow - Coffee & Tea Near Me - New York, New York

Pretty good matcha. This location is super busy. If you want to get good matcha I would stop by. But you can find better matcha spots. read more

Matchaful - Coffee & Tea Near Me - New York, New York

Space was a bit crowded but the matcha was exactly what we needed! I love the wide variety of flavors they have read more

Matchaful - Coffee & Tea Near Me - New York, New York

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All the matcha drinks on the menu sounded really creative and delicious, like elevated versions of a classic matcha latte. I ordered the Indigo Glow, but to be honest, I was a bit disappointed. The matcha flavor was lacking, possibly because it was overpowered by the other ingredients. I may need to come back and try a regular matcha latte without the added extra stuff. Overall, it's not a top matcha spot for me, and with so many new matcha shops opening up, it may be hard to choose this one again. read more

Matchaful - Coffee & Tea Near Me - New York, New York

I stopped by to try the Addison Rae collaboration Summer Forever drink which was the perfect pick me up this summer! It is made with mango purée, Oishii purée, blue spirulina coconut milk, and topped with a matcha coconut cold foam. It is nearly $11 after tax so I think it's a bit steep. Due to its price, it's something I'd only get once and not again. Matchaful in general is just alright. Some of the drinks are too expensive for me to justify getting them. They're always packed though at the location. I stopped by on a Saturday afternoon and there was a line. They have indoor and outdoor seating too, but it was all occupied. read more

Matchaful - Summer Forever by Addison Rae - Coffee & Tea Near Me - New York, New York

Ugh I wish I liked this place more but it was just fine. Most, if not all of their drinks is made with dairy alternatives.. I think they make their own oat milk in-house, and it's very oat-y. The regular matcha latte was just fine, but definitely overpowered by the oat milk. The only thing that saved the latte was adding sweetener :( read more

I tired the Indigo Glow drink, because it has Taro in it, and it was delicious! The staff were very friendly and the service was quick. read more

Matchaful - Indigo Glow - Coffee & Tea Near Me - New York, New York

Love love love matchaful, great customer service and had tried the vanilla zen matcha latte. Top tier when it came to the vanilla flavor. Definitely a cute spot for a chill vibe as the ambiance is lively yet cute and a go to spot to catch up with some friends read more

(Overall: C) - I ordered the Mango Matcha Latte which was elegant in presentation but unpleasantly sour where sweetness was expected from the mango. Given that the matcha already adds earthy bitterness, this acidity was not very welcome. Their menu consists of a large number of conceptually interesting items like this, but I'm not sure if the result would end up better than this "signature" drink. Food: -1 Presentation: +1 Price: E Atmosphere: E Service: E Menu: +1 Overall: +1 C Insta/Beli/TikTok: @amei_eats read more

Matchaful - Mango Matcha Latte. 3 stars. Insta/Beli/TikTok: @amei_eats - Coffee & Tea Near Me - New York, New York

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Are you one of those people always looking for a good matcha, and often find yourself disappointed with the quality of a matcha latte from a standard coffee shop? Me too. So expensive and a waste of a drink. This is different. This is the real deal. Single origin Japanese matcha. A calm relaxing atmosphere. A cute little sidewalk seating area accentuated by a garden. Perfect place to enjoy your matcha by yourself or with a friend, read a book or pop open your laptop. Less seating indoors (mostly a large communal table) but there are 6 little round tables outside. The matcha latte itself is delicious, but if you prefer it sweet, let them know. It's unsweetened otherwise. They have very creative drinks too (and seasonal specials) with lots of ingredients and flavors (all with matcha in them). The drinks are expensive, but you get very good value and quality (can't say that for a lot of places unfortunately). They also have a refrigerator of small snacky items, like chia seed pudding. Quick service, you order at the bar and it's a pretty quick wait for your drink. read more

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I've gone here twice and tried the Hazelnut Matcha Latte and the Earth Glow Matcha Latte. Both were very delicious and flavourful, but definitely on the flavoured side - I wouldn't say the Matcha was the prominent flavour. Definitely come here if you like a fun and interesting drink. I will say, the drinks are quite expensive - averaging around $10 (pre tax) per drink. read more

I was lured in because of the matcha + aesthetic but left feeling indifferent. I heard good things about the oats so I grabbed the Matcha Sunflower Butter Oats and then the Koyo Berry Cold Foam Matcha. $20 later I felt the oats were okay, very simple in flavoring but a nice healthy option if you're on the go. The matcha was high quality but had no flavor despite the berry cold foam. I was only able to drink it after adding agave syrup. Price - 3/5 (so expensive!) Food - 4/5 Matcha - 4/5 (with syrup) read more

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A cute lil matcha place! They have so many different options for matcha - I just got an iced matcha latte with oatmilk (they only have plant-based milk options), and it was rich and creamy. It was around $7 but a good size. My drink came out so quickly. It's pretty small inside, but there are several seats. There is wifi but no bathroom. Next time I come I'll try the soft serve! read more

Matchaful - iced matcha latte - Coffee & Tea Near Me - New York, New York

I was hoping to try their matcha soft serve but unfortunately they were sold out! I tried their matcha latte instead with oat milk and maple syrup, which was good on initial sip but overall was bland with a weak matcha flavor. I bought a tin of their hojicha powder to try at home and also found the flavor to be on the lighter side compared to other brands. Still glad I was able to try Matchaful, just maybe will adjust my ratios for lattes at home! read more

Matchaful - Matcha latte - Coffee & Tea Near Me - New York, New York

I enjoyed the ambiance of Matchaful! I swung by on an afternoon and it wasn't too busy, so I didn't stand in line. In fact, I found that there were so many interesting options that it took me a while to choose! I ended up getting the Oishii Berry Matcha Latte which comes with oat milk -- not an issue for me. I've seen this brand of strawberries in stores (they're like a dollar a strawberry), so I wasn't surprised when the drink came out to $10.50, but it's definitely not a price I'd want to swing every day. The matcha was good quality and the latte passed the "not too sweet" test with flying colors. There isn't a ton of seating but I was able to grab a table outside and chill for a bit. If you want to sit inside, there's a long table with stools on either side for folks to sit at. Overall, I wasn't blown out of the water but I would come back if I'm feeling like I want to treat myself. read more

Cute matcha bar located in this section of soho, featuring clean and glam matcha drinks with healthy ingredients. Great service, friendly staff, great drinks. Delicious matcha and I could really feel the difference it made in my day. read more

Matchaful - Matcha Au Lait - Coffee & Tea Near Me - New York, New York

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I love Matchaful! The staff are always so sweet, and Leek is my favorite person. My wife and come here all the time. We especially love the matcha soft serve. And their unusual matcha mixed drinks are also all worth a try. I haven't had any drink I didn't like yet! I have to admit that their baked goods are definitely healthy...and taste that way! read more

not my favorite matcha spot in the city. they do have a bunch of matcha options but the matcha grade they use doesn't really do it for me. i'm also not a fan of the oat milk they use. my matcha just tasted like oat water read more

The cafe was so sweet and airy. There is limited seating but if you love matcha and healthy juices this is the place to go! They had so many options. The drink I got was the Summer Forever and I took my time to try it. It was absolutely delicious. It looked pretty but didn't taste like crap or pumped with preservatives. I'd get their matcha again! Wish I bought their powder for home. read more

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The best matchaful ! Earth glows 4 da win ! Always consistent ! This location is beyond family oriented, most definitely worth going to for the best vibes ! read more

I love how interesting the menu is! very unique flavor combinations and a wide variety of options to choose from. the matcha isn't very strong, at least for the Vanilla Zen (Calm) and Earth Glow (Beauty/Antioxidant Power), it was on the milky/diluted side. but it was relatively smooth so if you like a more subtle matcha taste, you would like Matchaful. read more

Matchaful - three cups of matcha tea on a table - Coffee & Tea Near Me - New York, New York

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Love matcha and love that this place have unique matcha drink options. The staff I friendly too

matchaful soft serve ($$$ yes) might be one of my favorite foods. the matcha drinks are also v good and high quality, I'd recommend sticking to the classic matcha latte unless ur adventurous (and loaded) lol read more

Matchaful - a hand holding a cup of matcha ice cream - Coffee & Tea Near Me - New York, New York

Another perfectly lovely Matchaful location to get an innovative matcha latte, vegan soft serve, or healthy breakfast. I love their baked goods. This location has indoor and outdoor seating. read more

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1. the drinks cost $10 each 2. the matcha is veryyy watered down to the point that i could hardly even taste it, which is insane work for a $10 matcha. i got the one with butterfly pea flower, and it overpowered the taste of matcha. i also tried the regular matcha latte that my friend got and it was also very watery and tasteless 3. the authenticity of this chain in general is a little questionable, it's owned by a white entrepreneur who has turned a significant japanese cultural practice into trendy and "creative" drinks. matchaful claims to honor the japanese farms it buys from but it's honestly doing them a disservice because the matcha isn't even good and the trendy western-style ingredients they add completely overpower the matcha itself. i'm pretty sure the matcha they import is low grade and then packaged to look high quality so they can sell it at higher prices (definitely do research before buying their matcha powder). it also very much presents as a traditional japanese store in terms of interior design and selling matcha products (bags and whisks), but it doesn't acknowledge or pay homage to the origin of matcha, and ultimately a white entrepreneur is profiting off this false sense of authenticity. overall, this feels like cultural appropriation, it leaves a bad taste in my mouth :( read more

Honestly, kinda mid. Prices are decent for NYC. Customer service kinda lacking ngl. The straight matcha was basically matcha-flavored water. The oat maple matcha was... okay, not bad but not good. The hazelnut houjicha latte had Ferrero Rocher vibes but, like, sugarless. Also the space is tiny, maybe 8 seats max. read more

I can't get enough of the Earth Glow--you can taste the quality. Every ingredient feels intentional, and it gives me such a clean boost of energy. The smaller 12 oz size actually makes the drink more balanced and powerful. Plus, Fig and Mica are always so kind and helpful--genuinely some of the best customer service I've experienced read more

I go to sleep looking forward to my visit at this location. The staff is incredible and extremely personable. They make it their duty to recognize customers by their first names, which always makes me feel special. They've never once messed up my order, which is a big deal to me. I love this location and wouldn't go anywhere else! read more

Matcha quality is a on the above average side in NYC. I've tried other better options out of state. It's not so impressive to me. Matcha drink is on the pricy side which tasted very powdery. The flavor is too rough and not blend well. But the interior design looks very 'spring' feeling which I'd rate for two stars at this time visit. Will try other items next time to compare. read more

Very tasty matcha latte and I enjoyed the expansive choice of milks you can choose from. Staff were efficient and friendly. The place was tiny, but they packed in a good few tables. The price was high, but it is matcha and it is soho.... read more

Not impressed by this spot. Staff were lovely but matcha was not made well and they only have plant-based milk which was overpowering and not tasty. Total for a regular iced matcha latte with tip came to $8, which is outrageous even for NYC. Won't be coming here again. read more

Awesome ambiance for morning matcha! Love the menu and the names of all of the delicious options they have. They have outdoor patio (temporary) and small but ample seating inside. Very cute vibe, friendly staff, and the matcha is definitely flavorful. Great walkable location if you're in the area. read more

You would think a place called matchaful would have their matcha lattes taste like matcha... Instead the taste is only the milk they add. The interior is inviting and is aesthetic. Service was great, the staff were very welcoming. read more

My favorite matcha in NYC. Blends of drinks and snacks are original and healthy. Today, I had the koyo berry matcha latte and the matcha/vanilla ice cream, both were excellent. Comfortable ambiance too! read more

Matchaful - Koyo berry matcha latte - Coffee & Tea Near Me - New York, New York

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I ordered a matcha cold foam and was left disappointed as the matcha flavor was not very strong and was overpowered by the oat milk. Especially after the ice melted, I could hardly taste the matcha read more

Extremely overpriced and both the matcha latte and strawberry matcha tastes like water.

The new location replacing the canal street location. More comfortable with a nice bathroom. Loved the taro soft serve! Always consistent, high quality and refined sugar free!! read more

Matchaful - Taro soft serve - Coffee & Tea Near Me - New York, New York

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The best matcha in the game! All real ingredients and nothing artificial. Love all their locations and so happy they opened another one!