All musubis are not created equal. Isn't a musubi plain rice with a filling a wrapped with nori seaweed, you say? Yes, but not just any musubi. Just ask Manabu and Fumiyo Asaoka, owners of the only musubi shop in Honolulu, Mana Musubi, whose staff wear chefs' hats and coats.
Musubi is a simple rice dish brought into the US in the late 19th century by Japanese immigrants who worked in the farms, with the musubis being able to be left out for long hours before being eaten and without getting spoiled. A typical musubi consists of a handful of cooked rice shaped into a triangle with some seasonings, fillings, and/or toppings. Note that the term "musubi" is used more by the older residents in Yamaguchi and Hiroshima prefectures of Japan, and these are the areas where most of Hawaii's Japanese immigrants came from. Whereas, the term "nigiri" is the more common name used by the rest of Japan.
The Asaoka's opened a quality boutique musubi shop in 2008, which is still very popular today. Manabu's background was an insurance underwriter for 16 years in Tokyo and a master's degree in communication from HI Pacific University focusing on customer satisfaction in intercultural business environments. Wife Fumiyo as a licensed nutritionist that helps to create healthy eating habits, they felt that their musubi shop was the best medium to showcase authentic Japanese food culture to local American families. Their enthusiasm and dedication to quality and excellent customer service have them this shop a favorite in HI's local food scene that have had them featured nationally on Food Network and the Travel Channel television programs.
Mana Musubi offers 5 different kinds of rice: basic white, Japanese white, brown, 10-grain, and pilaf. Various fillings include: ume; kombu; shiso-wakame; spam; salmon; salmon & tabiko; regular, spicy, and crunchy ume tuna mayo; mentaiko; ground beef sukiyaki; sekihan; veggie curry; shiitake chicken. All use high quality ingredients, e.g., the rice is lightly seasoned with Hawaiian sea salt, and the nori is of sushi quality. Each musubi is individually wrapped with a cellphane wrapper that easily disengages for easy eating.
I've tried a number of the musubis, and they are perfectly cooked and made properly. Rice is fluffy with whole grains intact, and the respective taste of the rice and fillings are flavorful without being overpowering. The proportion of rice to filling is excellent. My favorites include tuna mayo and kombu; whereas the public's best sellers are baked salmon and tuna mayo.
The little shop is clean and bright. With each variety of musubi, there is a card in English that defines its rice, slat, nori seaweed, and other ingredients to ensure its quality. The Asaoka's are out in front with smiles and are anxious to answer any questions that you may have. You can also use their cute colorful plastic baskets to hold your musubi before paying.
Hours of operation are Tues to Sat 6:30a to 12:30p and Sun closed; however, for almost all days, they will easily sell out of their inventory before their scheduled time of closure. (There have been times when I've arrived at 9:15a, and they were already closed due to being sold out!) To avoid any disappointment, you can order on their Advance Order Form 24 hours prior to pick-up to have your order ready for the next day. Cash and credit cards can be used; however, there is a minimum charge for credit cards. Free parking is available in the small shopping complex fronting the musubi shop.
Note that the Asaoka's have also authored The Musubi Book in 2018 that explains all you need to know about musubis and their passion of them. It is colorfully illustrated by their niece who lives in Japan.
Musubis are so convenient as a lunch for work, school picnics, sporting events, field trips, and for just eating at any time. I love to visit this shop but need to remember that the early bird gets the worm. And once you start eating and enjoying the musubis here, you will have a growing appreciation for musubis just like I do! Support local! read more