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    Lumbee Powwow

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    The Cheerwine Festival - Edible cookie dough from Holy Cookie dough

    The Cheerwine Festival

    3.9(9 reviews)
    97.3 mi

    Bottom line: The Cheerwine Festival in Salisbury is a busy and popular street festival to celebrate…read morethe regional soft drink favorite. Saw lots of Cheerwine merch/logos everywhere but not Cheerwine itself. This festival is extremely crowded and there are long lines for absolutely everything, do know that going into this one. Bring cash, you'll need it. The Deets: My friends and I made plans to hit the The Cheerwine Festival in Salisbury, NC this year. Cheerwine is a local/regional soft drink favorite, a black cherry flavored soda. Cheerwine has been made since 1917 and has been produced by the same family in North Carolina for all those years (big accomplishment in the food/beverage industry). I've been a Cheerwine fan since childhood so I was up for going to a festival bearing its name. We went down and back on Amtrak as there is a train station near to the downtown area the festival is held. I recommend going by train if possible as finding parking is not that easy for this event. Salisbury is not a huge town so you would expect that to be so. If you are not a fan of big crowds and long lines, then this festival is not for you. This festival is very "people-y" and there are long lines for EVERYTHING...food, beer/beverages, merchandise, craft/art/novelty items, cash machines (bring cash, most things here are not cheap)...everything. Of course the sound stage had a crowd around it as well. We even ducked into a local bottle shop to find some peace (see my prior review for this business) which we indeed found. My pics I took are from a pocket of peace I found outside of the crowded area. Of note, I did see that there were plenty of port-a-potties everywhere, even down alleys between buildings. While I saw Cheerwine logos and merchandise a-plenty at the festival, I really can't recall seeing any actual Cheerwine itself. Sad face. Lots of beer opportunities...not Cheerwine though. If you love those crowded street festivals, this event is your golden ticket. I found it was great to visit and experience but I'm not sure I would go out of my way to come back again.

    I went to this festival in Salisbury on a Saturday. I should have expected it to be crowded,…read morebecause it definitely was which any festival would be on a Saturday. The mountainmelt food truck gave me magnificent grilled cheese with mac and cheese inside and a jam, and bacon. It was heavenly. For $12 it was worth it. Other than that there was just the regular Fair foods. It didn't really scream cheerwine to me except for all the cheerwine signs that were everywhere. There was a good police presence and I appreciated the stands to help people cool down. It was warm that day for sure, we just happened to go on a day that wasn't too bad. I expected a lot more vendors, and especially a lot more specialty food vendors that really focused on the cheer wine, didn't really get that from this event. So not that impressed, I wouldn't go out of my way to come here next year.

    Photos
    The Cheerwine Festival
    The Cheerwine Festival - Shot of the crowd and Cheerwine tent

    Shot of the crowd and Cheerwine tent

    The Cheerwine Festival - Cheerwine merch

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    Cheerwine merch

    Lumbee Powwow - festivals - Updated May 2026

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