Incredibly delicious! This chocolaterie shined brightly in the sea of chocolate shops near and…read morearound Grote Markt. We couldn't resist it on our way back to our tour meeting point. Our stop here was the best decision ever. We were greeted immediately by a man who I believe is the owner. He was very kind in assisting us with our selections. Everything looked so tempting. He explained that we could create our own box, or select a pre-made box of their popular chocolates. He gave us the number of chocolates by size of box and collector tin. We ended up purchasing the Ypres Salient souvenir tin filled with the most beautiful & decadent Belgian pralines. I've only been able to try the red poppy praline since our return. It was too beautiful to resist it. I detected a little Baileys in the filling. It was amazing! I can't wait to try the rest of the 29 pieces. The store is beautifully decorated just like their chocolates. The service was great! We were also given a seashell chocolate sample as a little teaser which was unexpected. It was a wonderful treat after having a fantastic lunch at a restaurant nearby. Don't miss this experience when visiting the In Flanders Field Museum.

Another review said, "This shop is no different." I respectfully disagree. Peter DeGroote is…read moreabsolutely the best chocolate shop I have ever experienced in many trips to Brussels, Paris, New York City, and even Berkeley and San Francisco, California. First the Chocolate. It is rich, and the varieties are extraordinary. I particularly loved the ginger dark Chocolate with tiny chunks of real fresh ginger. The chocolate truffles are all masterpieces, each with a unique personality that are showcases for Peter DeGroote's artisanal craftsmanship and impeccable tastes. The location is perfect with the Cloth Hall just across the square. Emerging from this shop, with a box of his chocolates, after seeing the affable, handsome Peter DeGroote and his gorgeous wife working together happily and industriously, one feels like they are at the apogee of western civilization.

macaroons are a french delicacy that i never appreciated until my H~ parents took me Guillaume's…read more =9 i had previously considered them artificial sweets...until i had the authentic french creations! THAT started my fascination! hence the 5 stars (slight soft spot!) Guillaume's specialty is a divinely limited selection that rotates every month....everything from the delicate sweetness of lychee to classic raspberry cream~ be sure to pop by~ the people there are extremely friendly! [even if you don't speak french^^]

Was initially only passing by in the area, but got drawn into this Chocolatier by what was on…read moredisplay - simply, the variety and decoration of the chocolates showed skill and design, some of which seemed even excessively. As a chocolate lover, it would have been difficult to resist the lure. Looking in the store, they had some very nice chocolates, some of which seemed to have extremely high cocoa content - from what I remember, up to 90% or thereabouts (not my type of thing, but some people like it bitter). I would say that if you like chocolate but do not want to end up shelling out and buying loads, avoid this place!

From the owner: Tout chocolat Les vrais amateurs de chocolat vont apprécier ce magasin. Qu'il soit amer, doux, à la…read morechicorée ou au praliné, tous les chocolats sont fait maison.